Category Archives: Inside AdWords

Google’s official blog for news, information and tips on AdWords

New tools for creative storytelling on YouTube

Every year at the Cannes Lions festival, the world gathers to celebrate creativity in marketing, design, tech and entertainment. The festival is a great source of inspiration, with thought-provoking programming that awakens the creative senses of people and brands alike.

YouTube’s creative canvas represents an exciting opportunity for brands and agencies to reimagine their approach to video. To help, we’re creating a new set of tools.

Today, we’re introducing YouTube’s creative suite, a collection of resources to help you tell great stories on YouTube, test creative variations and measure creative impact. Kellogg’s is already tapping into tools like YouTube Director Mix to harness the power of personalization, while 20th Century Fox is pairing experimentation with Video Ad Sequencing to give viewers story-driven introductions to new films.

Let’s meet the suite.


Video Experiments

Testing video creative can be expensive, time-consuming and not always indicative of real-world performance. That’s why we’re launching Video experiments, a head-to-head testing tool in AdWords that works with brand lift measurement and allows you to measure the impact of creative on key metrics like awareness, consideration, purchase intent and more. Cleanly segmented experiments run on YouTube at no extra cost beyond media investment and deliver results in as few as three days. Video experiments, launching in beta later this month, convert non-working media spend typically used for focus groups in simulated ad environments into working media spend in real ad environments. On YouTube, people only watch what they want, making it an ideal testing ground for actionable results you can trust.


Video Creative Analytics

Generating reports on creative performance can be a repetitive and manual process for AdWords users, so we’re launching new features to make the process of uncovering quantitative creative insights easier. Our initial launch brings audience segmentation to retention reports so you can better understand how your creative captures the attention of different groups. Later this year, we’ll introduce the ability to annotate key moments within your video ― like logos or product shots ― and show you what percent of your audience saw these key moments. In doing so, you can keep track of how different creative elements influence campaign performance and use that to develop ideas for your next creative brief or video experiment.


Director Mix and Video Ad Sequencing


Telling relevant stories that command attention is challenging, especially at scale. That’s why we’re committed to building tools that enable great storytelling on YouTube. YouTube Director Mix, currently in alpha, lets you create many versions of a base video and set elements to be swappable ― customizing text, image, sound and video elements to assemble the right video for the right audience and context. Video Ad Sequencing, also in alpha, lets you tell your brand story over a series of ads set in a specific order, or showcase your product message across multiple pieces of content. By showing your story in sequence, you have the potential to drive deeper engagement, awareness or consideration.


We’re excited to see how you use these new tools.


Source: Inside AdWords


New innovations remove friction from discovering products in store and online

Driven by rapid changes in technology and mobile, consumer expectations continue to rise at an unrelenting pace. There are brand new ways for people to find and engage with businesses, and it’s becoming critical for marketers to remove friction at every step of the consumer journey. This morning at Search Marketing Expo Advanced, we made three announcements for marketers and retailers including:

1. New innovations to highlight your physical locations

Almost 80% of shoppers will go in store when they have an item they want immediately.1 To help capture this demand, we’re expanding affiliate location extensions to video campaigns on YouTube – on top of Search and Display campaigns. This helps brand manufacturers drive and measure foot traffic to nearby retail stores and auto dealers that sell their products. We’ve seen that adding affiliate location extensions to TrueView in-stream and bumper ads can increase clickthrough rate by over 15%.2

New local catalog ads on Display will also roll out to all advertisers by the end of the month to help shoppers discover what you sell, then visit your store. One-third of shoppers say finding inspiration is something they enjoy most about shopping.3 This interactive experience highlights a hero image and your inventory in an easy-to-scroll, mobile layout that helps shoppers explore your products. It also features in-store availability and detailed pricing information. This new format can complement your traditional print campaigns – including catalogs, flyers, and circulars – with the added audience and measurement benefits of digital ads.



Boulanger is one of the largest electronics and appliances retailers in France. The retail brand had a special promotional event for Spring 2018, so it turned to local catalog ads to boost its sales. Boulanger showcased a cheerful lifestyle image, a message welcoming the season and products carefully curated for local in-store promotion. With help from both click-based and impression-based store visits* (launched in March), the campaign drove over 20K visits to its stores, delivering a return of 42 times its investment on ad spend.
*Store visits are estimates based on aggregated, anonymized data from a sample set of users who have turned on Location History.

Onboarding to both local catalog ads and local inventory ads is now much easier for retailers of all sizes with the new local feed partnership program. The new program allows point-of-sale or inventory data providers, like Cayan, Pointy, Linx and yReceipts, to provide sales and inventory data to Google on behalf of merchants, so they don’t have to create their own local product feeds. As an additional benefit, retailers can showcase their local inventory for free on the “See What’s In Store” feature on the search knowledge panel.

2. Competitive pricing insights to help deliver better sales results

Beyond availability of products in store, we know that price is also a top consideration for consumers. New price benchmarks in AdWords reporting will be available soon to show Shopping advertisers how other retailers are pricing the same products. You can use these pricing insights to inform your bidding strategy when you have price-competitive products to promote, to influence pricing strategy with your merchandising teams, or to troubleshoot performance drops due to competitors’ pricing.

For example, let’s say you find that you’re selling a sweater for $40 while most retailers are selling the same sweater for $60. You may choose to bid up on this sweater because your product is more price-competitive in the current market and will appeal to more potential customers.



3. Updates for our Shopping Actions program

Consumers continue to be open to new ways of discovering and buying products. Today at SMX Advanced, we shared an update on Shopping Actions, the program we launched in March to give consumers an easy way to complete the purchase from retailers, while on Google platforms like Search, the Assistant or by voice.

Since its launch, thousands of retailers have requested to join through our interest form, and more than 70 retailers are live on the program today. Early testing indicates that participating retailers on average see an increase in total clicks and conversions at a lower overall cost per click and conversion, compared to running Shopping ads alone.4


As always, SMX Advanced is an exciting event that brings leading marketers together. We hope you'll join us in our Learn with Google Classroom to connect and hear more about how these new products can help you grow your business.






1. Google/Ipsos, U.S., “Shopping Tracker,” Online survey, n=3,613 online Americans 13+ who shopped in the past two days, Oct.–Dec. 2017
2. YouTube Internal Data, US, CA, UK, DE, AU, November 2017
3. Google/Ipsos, “Shopping Tracker”, October-December 2017, Online survey, US, n=3,613 online Americans 13+ who shopped in the past two days
4. Google internal data, Feb - June 2018

Source: Inside AdWords


Deliver more relevant experiences with Optimize and AdWords

Consumers search for and research products in more ways than ever before across devices, on websites, and product review blogs. It’s essential to consider the entire customer journey and keep people engaged once they reach your business. That’s why we introduced an integration between Optimize and AdWords to make it easy for marketers to test and create personalized landing pages.

Suppose you want to improve your chocolate shop's sales for the keyword “chocolate gifts.” You might use the Optimize visual editor to create two different options for the hero spot on your landing page: a photo of an assorted chocolate gift box versus a banner reading "Save 20% on gifts." And then you can use Optimize to target your experiment to only show to users who visit your site after searching for “chocolate gifts.”


How Spotify boosted conversions with Optimize and AdWords

Spotify, one of the world’s leading audio streaming services, is just one example of a company that has successfully used the Optimize and AdWords integration to drive more conversions from their search campaigns. Spotify discovered that the most streamed content in Germany was actually audiobooks, not music. So they wanted to show German users that they have a wide selection of audiobooks, and also that the experience of listening to them is even better with a premium subscription.

Using the AdWords integration with Optimize 360 (the enterprise version of Optimize), Spotify ran an experiment that focused on users in Germany who had searched for “audiobooks” on Google and clicked through on their search ad. Half of these users were shown a custom landing page dedicated to audiobooks, while the other half were shown the standard page. The custom landing page increased Spotify’s premium subscriptions by 24%.

”Before, it was a fairly slow process to get all these tests done. Now, with Optimize 360, we can have 20 or more tests running at the same time. It’s important that we test a lot, so it doesn’t matter if we fail as long as we keep on testing,” said Joost de Schepper, Spotify’s Head of Conversion Optimization. Watch Spotify’s video case study to learn more.


Driving your own results

Today, we’re announcing three new updates to make it easier for all marketers to realize the benefits that Spotify saw from easily testing and creating more relevant landing pages:

1. Connect Optimize with the new AdWords experience

You can connect Optimize to AdWords in just a few steps. Follow these instructions to get started.

Not using the new AdWords experience yet? Make the switch to gain access to more actionable insights and faster access to new features.

2. Link multiple AdWords accounts at once

For advertisers that have many AdWords accounts under a manager account, individually linking each of those sub-accounts to Optimize can be time consuming.

Now, you can link your manager account directly to Optimize. This will pull in all your AdWords accounts at once, allowing you to immediately connect data from separate campaigns, ad groups, and more. To get started, switch to the new AdWords experience, and then you’ll see an option to link your manager account in your Linked accounts, learn more.

3. Gain more flexibility with your keywords

You can now run a single experiment for multiple keywords, even if they’re across different campaigns and ad groups. For example, test the same landing page for users that search for “chocolate chip cookies” in your “desserts” ad group and for users that search for “iced coffee” in your “beverages” ad group.

With the Optimize and AdWords integration, driving results through A/B testing is fast and simple. Sign-up for an Optimize account at no charge and get started today.

Happy Optimizing!








Source: Inside AdWords


Faster, safer and better ad experiences for consumers

Consumers have high expectations for faster, safer and better digital experiences. This means it's more important than ever for brands to deliver on these expectations.

At Google, we're building new innovations to help AdWords advertisers design the best web experiences for your customers.


Speed: Improvements to click measurement
Speed matters. In fact, a one-second delay in mobile page load can decrease conversions up to 20%.1 That’s why we announced support for Accelerated Mobile Pages (AMP) as landing pages in AdWords and developed new tools like the Mobile Speed Scorecard and the Impact Calculator. With just a few inputs, this tool estimates the revenue impact that can result from improving the speed of your mobile website.

Another way we’re improving mobile site speed is parallel tracking (blog | help center) -- which was introduced earlier this year for advertisers using click measurement systems. How does this improve speed? After an ad click, web browsers will process click measurement requests in the background, helping people reach your site up to several seconds faster.2 This creates better user experiences, leading to more conversions and less budget spent on bounced clicks.

Starting October 30, 2018, parallel tracking will be required for all AdWords accounts. To get a jump start, you can now opt in your Search Network and Shopping campaigns. And even if you don't intend to turn it on today, you should start talking with your click measurement providers to ensure that they are ready for this change. Doing so, ensures there’s no disruption to your click measurement system.

If you've confirmed that your click measurement system is already compatible, you can opt in from your account-level "Settings" page in the "Tracking" section. Learn more



Security: Focus on HTTPS
You want your customers to have a safe and secure experience, every time they engage with your website. But too many brands still use unencrypted HTTP to send users to their landing pages. That's why Google strongly advocates that sites adopt HTTPS encryption, the industry standard for ensuring the security and integrity of data traveling between the browser and the website.

Over the last year, Chrome has marked an increasingly large set of HTTP pages as "not secure." Beginning in July 2018 with the release of Chrome 68, Chrome will mark all HTTP pages as “not secure.”

To make sure your users continue to have the best possible landing page experience, we've taken a few extra steps:
  • Enabled HTTP Search ad clicks to automatically be redirected to HTTPS when we know that your site prefers HTTPS, which we will begin rolling out the week of June 11.
  • Launched Ad version history to allow advertisers to update your landing page URLs from HTTP to HTTPS without resetting all of your performance statistics. 
  • Will start to warn advertisers in AdWords when you’re using less secure HTTP addresses for landing pages, in the next few weeks.
We hope that these innovations will help people browse more quickly, confidently and securely.

1. "State of Online Retail Performance," Akamai, April 2017
2. Google Internal Data, Japan/India/US. Aggregated anonymized data from a sample of users that have clicked on an AdWords ad with URL tracking, August 2017

Source: Inside AdWords


Tune in on July 10, 2018 as we announce our latest product innovations

Sign up to join the live streamed keynote at Google Marketing Live:

When: Tuesday, July 10, 2018 at 9 a.m. PT / 12:00 p.m. ET

Duration: 1 hour

Where: Here on the Inside AdWords blog
It’s that time of year again! Join us as we unveil the latest Ads, Analytics and Platforms innovations at Google Marketing Live. Get a first look at new features and tools that will help you grow your business. Also gain access to the latest insights and trends that are shaping the future of the industry.

Register for the keynote live stream here. We’ll also make a recording available after the live stream for advertisers in other time zones.

Until then, subscribe to Think With Google, and follow us on Twitter, Google+, Facebook and LinkedIn for a sneak peek of what’s coming soon.

Source: Inside AdWords


Google I/O: Grow and Earn with AdWords and AdMob

I/O is an inspiring moment. Every year it's exciting to connect with the developer community and hear about all of the amazing things you’re building, especially mobile apps.

These apps are the very reason many people consider their phones indispensable. People use these apps to stay connected, be entertained, and get everyday tasks done. Last year alone, people downloaded 94 billion apps from Google Play.1

This means more opportunities for developers. With millions of apps in the ecosystem, your ads have to work harder to make your app stand out. And with users being more selective about the apps they keep, you need to create user-first ad experiences to monetize effectively.

In order to build a successful app business, you need tools that help you grow and earn more. That’s where Google can help. Tomorrow morning, you’ll hear about ads innovations designed to help you do just that and examples of developers who are thriving with them. Check out the livestream here on Channel 01 at 10:30am PT.


Grow your user base

Developers have driven more than 10 billion app installs with AdWords.2  This week we are announcing several new innovations to help you find valuable users for your app.


Surface more relevant content in your app promotion ads 
70% of users decide whether to install an app based on how much they’ll use it.3 To provide users more helpful information, we’ll launch a beta that allows developers to surface relevant app content within ads. For example, Wish, a shopping app, can link its product catalog to AdWords and surface relevant in-app product images and descriptions directly in its ads. This beta will be available in the coming months.
             Surfacing relevant in-app content in ads


Get more people playing your game

Another way we’re helping developers find new users is by making app discovery easier. For gaming developers, we launched Google Play Instant in March to enable new players to try your game without having to download it first. Recently, we’ve started early testing to make Google Play Instant compatible with AdWords. Users can then try out games directly from ads across all the channels that Universal App campaigns reach.
                                                   Google Play Instant compatible with AdWords


See a more complete view of your advertising results

To give you a more complete picture of how your ads are working, we’re planning on making view through conversion (VTC) reporting available to AdWords app advertisers later this month. With VTC reporting, you can understand which viewable ad impressions were associated with conversions. For example, you can use these reports to better understand how well your video and display ads influenced app installs. VTC reporting will consider only impressions that meet the Media Rating Council (MRC) definition of ad viewability.


Earn more from your app
Save time and show value with standardized ad measurement

When developers sell ad placements in their app, advertisers want to know if their ads are being seen and are working. To date, developers who needed to report viewability data to advertisers have had to integrate multiple SDKs and reconcile disparate methodologies. To address this, we joined an IAB-led working group to simplify and standardize in-app viewability measurement. Today, we’re excited to announce that we’re integrating IAB Tech Lab’s Open Measurement SDK into our Google Mobile Ads (GMA) and Interactive Media Ads (IMA) SDKs. This solution will save developers time and reflect the true value of their app inventory. Starting this week, developers on DoubleClick can request to join this beta.


Optimize your rewarded ads in AdMob

We’re seeing more and more users engaging with rewarded ad experiences. Users opt-in to view ads and in exchange receive in-app incentives or digital goods, such as an extra life in a game or content that she would have had to pay for otherwise. Since launching rewarded ads last year, we’ve seen a 9x increase in impressions, across both free and paid apps.4

To help developers make the most of their rewarded ads, we’re introducing rewarded reporting in AdMob. Developers on AdMob will have access to rewarded ad metrics such as opt-in rate, consumption rate and rate of reward use. With these insights, developers can finetune their rewarded ads, addressing questions such as: ‘Do more users opt-in when the ad is shown after Level 1 or Level 4?’ ‘Which type of rewards do users prefer — coins or lives?’ ‘How often do people use their rewarded items?’. Rewarded reporting in AdMob will be coming soon as an open beta to developers with linked Firebase and AdMob accounts.  
                 Rewarded reporting in AdMob

It's always inspiring to attend I/O to see all of the innovations that developers are building. We look forward to helping many more developers build and grow successful businesses. Happy I/O!



1. Google Play Data, Global, April 2018.
2. Google Ads Data, iOS/Android, Global, March 2018
3. Ipsos & Google, April 2018
4. Source: Google Ads Data, iOS/Android, Global, March 2017 - Feb 2018

Source: Inside AdWords


Google bans ads for bail bonds services

At Google, we take seriously our responsibility to help create and sustain an advertising ecosystem that works for everyone. Our ads are meant to connect users with relevant businesses, products and services, and we have strict policies to keep misleading or harmful ads off of our platforms—in fact, we removed 3.2 billion bad ads last year alone.

Today, we’re announcing a new policy to prohibit ads that promote bail bond services from our platforms. Studies show that for-profit bail bond providers make most of their revenue from communities of color and low income neighborhoods when they are at their most vulnerable, including through opaque financing offers that can keep people in debt for months or years.

We made this decision based on our commitment to protect our users from deceptive or harmful products, but the issue of bail bond reform has drawn support from a wide range of groups and organizations who have shared their work and perspectives with us, including the Essie Justice Group, Koch Industries, Color of Change and many civil and human rights organizations who have worked on the reform of our criminal justice system for many years.

According to Gina Clayton, executive director of the Essie Justice Group, "This is the largest step any corporation has taken on behalf of the millions of women who have loved ones in jails across this country. Google's new policy is a call to action for all those in the private sector who profit off of mass incarceration. It is time to say ‘no more.’"

Enforcement of this policy will begin in July 2018. This policy change is part of our ongoing efforts to protect users on our platforms.

Source: Inside AdWords


AdWords is fully switching to the new experience

We introduced AdWords 17 years ago to help businesses, large and small, get online and connect with customers around the world. Although a lot has changed since then, our mission remains the same. We want AdWords to work for everyone, whether you’re a coffee shop or a global agency.

The new AdWords provides a faster and more intuitive experience that's focused on helping you reach your goals, like creating campaigns based on your business goals or using keyboard shortcuts to navigate your account faster. Now, all the features you rely on to run your business are available in the new experience—from remarketing lists for search ads to Google Analytics columns to the Keyword Planner.
                         The new Keyword Planner

We’ve also made lots of improvements based on your feedback. Just to name a few: find features faster with more intuitive icons, hide and unhide paused or removed items, and see more of your performance data by expanding the statistics table.


Switching to the new AdWords

Now that you have everything you need, the new AdWords will become the exclusive way to manage your accounts by the end of the year, and access to the previous experience will no longer be available. Prior to the switch, you’ll get an email with the information and resources you need to prepare, so we encourage you to update your contact information. Note that we won’t switch accounts during the busy holiday months of November and December.
To help make this switch as easy as possible, your reports, filters and automated rules will be automatically moved from the previous experience to the new one.* In the meantime, feel free to familiarize yourself with the new experience using the resources below.


Getting ready

To help you hit the ground running once you make the switch to the new experience, check out this toolbox of useful information:

  • Take the guided tour. This should be the first thing you see when you switch to the new experience.
  • Review the quick reference map to quickly find the most commonly used features in the new experience.
  • Bookmark the ‘new AdWords experience’ section of the Help Center, which has been updated to help you navigate all the new features.


Thank you

Whether you’ve been advertising for 17 years or 17 days, thank you for helping us make AdWords what it is today. Please share your feedback so we can continue to build products to help you grow your business.




Some features and reports won’t be available in the new AdWords experience. You’ll receive notifications and helpful resources a few weeks before any features and reports are moved.





Source: Inside AdWords


Drive sales and reach more customers with new Shopping campaigns

Shoppers are looking for and researching products across all devices in more ways than ever before: searching online, watching product review videos, reading blog posts, browsing in apps, reading product ratings, etc. Each of these moments creates a new opportunity for you to get your product in front of a potential customer. Yet, it’s a challenge to manage across channels, products, technology, and data to reach today’s customers - all while trying to hit your marketing objectives.


Introducing Shopping campaigns that are goal-optimized

The next generation of Shopping campaigns empowers you to tackle this challenge head-on by tapping into the power of automation and machine learning to maximize your conversion value. For example, if you’ve defined your conversion value to be “revenue,” the goal-optimized campaign type will automatically optimize across networks to maximize “revenue” based on your budget constraints. The new Shopping campaign type also combines the channels previously available through separate Shopping and display remarketing campaigns into one campaign so you can maximize your reach and simplify campaign management.

While standard Shopping campaigns will continue to provide a more manual option, the new Shopping campaign type offers a fully-automated solution to drive sales and reach more customers. Managing your Shopping campaigns has never been easier.


Drive conversion value with automation and machine learning

Combined with signals like intent and context, there are a vast number of variables to consider when making important optimization decisions. The new Shopping campaign type is automatically goal-optimized and will take the guesswork out of your day-to-day optimizations to deliver your marketing goal, whether it’s maximizing conversion value or maximizing conversion value at a specific return on ad spend (ROAS). Our systems will evaluate all available signals and use machine learning to predict the likelihood of a search query to convert so you can make the most of your budget across networks, products, and audiences.


Find more customers with unparalleled reach

The new Shopping campaign type combines Shopping and display remarketing campaigns to deliver your ads across Google’s entire suite of sites and networks. Reach relevant and valuable potential customers while they’re looking at content across Google.com, the Google Search Network, the Google Display Network, YouTube, and Gmail.





Save time and resources through the new one-stop Shopping campaign type

With just one feed, one campaign, and one remarketing tag, all you need to do is add your products into the new goal-optimized campaign type. You won’t need to manage separate Shopping and display remarketing campaigns anymore. No further campaign set-up, manual optimization or tedious account maintenance are needed. This new Shopping campaign type will automatically optimize your bids, identify the right audiences, and determine where your ads show to maximize your conversion value. We’ll do the heavy lifting so you’ll be able to focus on more strategic initiatives. 



Promising results with early retail partners

Brazil-based Newlentes offers high-quality contact lenses at affordable prices with recognized reliability. As a pioneer in technology, they were excited to incorporate more automation and machine learning to drive better results. They launched the new Shopping campaign type, which resulted in 57% more revenue at a 61% higher return on ad spend (ROAS).

Turkey-based n11.com is an e-commerce platform that offers a wide range of apparel, electronics, and houseware products. Since they saw positive results with Universal App Campaigns, they were excited to use the new Shopping campaign type to improve performance. As a result, n11.com saw 23% more revenue at a 9% higher return on ad spend (ROAS).


Ready to get started?

The next generation of Shopping campaigns allow you to harness the power of automation and data-driven machine learning to maximize conversion value. It’s the first of many steps to empower retailers with tools to reach more customers in today’s age of assistance. The new campaign type will be available in AdWords over the next few weeks. Learn more today.


Source: Inside AdWords


Video is everywhere – helping brands find their audience in the era of convergence

With cord-cutting on the rise, brands have been looking for new ways to connect with an important part of their audience that are harder than ever to reach. According to fresh Nielsen data, more than half of 18 to 49 year-olds in the US are either light viewers of TV or do not subscribe to TV; but over 90 percent of these people watch YouTube.1 Today we’re introducing a new set of opportunities on YouTube to help brands reach these viewers across content and devices.


YouTube audiences on TV screens
We’re amidst the second major shift in how people watch video on YouTube. In the past few years, we witnessed mobile viewership exceed desktop, marking the first major shift in how people interacted with YouTube. Now, in 2018, viewers are returning to that original, purpose-built device for video viewing – the television set.

At YouTube we’ve brought people back to the big screen by building a rich YouTube experience for set-top boxes, gaming consoles, streaming devices and smart TVs of all stripes. And now TV screens are our fastest growing screen, counting over 150 million hours of watch time per day.2

We heard from advertisers that they want in, so we have been working to make it easy for you to find your most engaged, valuable audience while they are watching YouTube on a TV set, with the new TV screens device type. In the coming months, we’ll add TV screens – joining computers, mobile phones and tablets – to AdWords and DoubleClick Bid Manager, so advertisers globally can tailor their campaigns for this environment – for example, by using a different creative.

We’ve already seen that people react positively to ads on the TV screen – based on Ipsos Lab Experiments, YouTube ads shown on TV drove a significant lift in ad recall and purchase intent, with an average lift of 47 percent and 35 percent respectively.3


YouTube audiences on every screen

And for brands who want help reaching cord cutters, we now offer a new segment in AdWords called “light TV viewers.” Advertisers will be able to reach people who consume most of their television and video content online and might be harder to reach via traditional media. This audience is reachable on YouTube across computers, mobile, tablets, and TV screens.


Welcoming YouTube TV to Google Preferred

Last year we launched YouTube TV, a new way to enjoy cable-free live TV. Now a year in, YouTube TV continues to gain momentum – we’ve recently added new networks to our service, expanded availability to over 85 percent of US households in nearly 100 TV markets, and announced partnerships with major sports leagues. For the first time, this upcoming broadcast season advertisers will be able to access full length TV inventory in Google Preferred.

Content from some cable networks in the US will be part of Google Preferred lineups so that brands can continue to engage their audience across all platforms. This means advertisers will be able to get both the most popular YouTube content and traditional TV content in a single campaign – plus, we’ll dynamically insert these ads, giving advertisers the ability to show relevant ads to the right audiences, rather than just showing everyone the same ad as they might on traditional TV.

As marketers continue to break the silos and think of holistic media plans, we’re excited to enable the opportunity. Because while TV screen viewing is big and growing fast, video is everywhere and the key is connecting with viewers wherever they watch.







Source: Inside AdWords