Author Archives: Reena Nadkarni

Help local customers reconnect with your store

Since the start of the pandemic, people have built new habits and ways of managing their “new normal.” People and businesses have leaned in to the digital world; in the last six months, we’ve experienced 10 years worth of change. With these changes, we are more committed than ever to helping businesses reopen and recover.

As some communities begin to open up and businesses prepare for the holidays, it’s critical to help consumers know what to expect before they go in store—whether it’s offering opening hours, sharing what’s in stock, or noting if curbside pickup or takeout is available. Here are the new product innovations we unveiled today at DMEXCO that will help you connect with shoppers to grow your local sales.


Bring the best of your business online

People are researching their visits to local stores and restaurants online before they go. For example, searches for "curbside pick up" have grown globally by more than 3,000 percent year over year1 and searches for "takeout restaurants" have grown globally by over 5,000 percent over the same time.2 

Google My Business is a great way to keep customers up to date with the most accurate business information, especially since that information often varies by location. You can add service attributes about your business, like “In-store pickup” and “No-contact delivery”—which appear on Google and the Business Profile page—so customers know how you're operating when planning their visit. 

We’re making more of this type of information available for Local campaigns, to help you connect with nearby customers when they’re searching or browsing Google Maps, Google Search, YouTube, and the Google Display Network. You can now highlight dining service attributes like "Dine-in" and "Takeout.” Soon you’ll be able to feature retail service attributes, like "In-store shopping" and "Curbside pickup.” 

E02553499-[Update-13]-Offline-EMEA-Blogpost-Mocks-Sep20_1_v1.png

Service attributes like “Dine In” and “Curbside pickup” now appear in Local campaign ad formats.

Pilot Flying J is the largest travel center operator in North America with more than 750 locations. They serve professional truck drivers and motorists, selling gas, diesel, convenience store goods and fast food. While stay at home orders decreased the number of motorists utilizing their locations, they remained open throughout the pandemic to provide services and food to essential workers, like professional truck drivers. Pilot Flying J, in partnership with their agency, Tombras, used Local campaigns to reach drivers across Google’s properties, including Maps and Search. Local campaign performance generated nearly a 300 percent increase in store visits to Pilot Flying J locations compared to the previous period. VP of Digital & Loyalty Tyler Tanaka said, “Local campaigns have helped us communicate with nearby drivers on the road and connect them to our travel centers. We can keep them updated in real time so they know we’re open and they can get fuel, food and other essential items at our locations along their route.”

Consumers are also looking for real-time information when it comes to the products they need. Searches containing “available near me” have grown by more than 2X across regions and categories.3 We recently rolled out “Curbside pickup” for local inventory ads to help you connect local shoppers with the products they need and promote safer fulfillment options. Today, we’re expanding this capability with the introduction of “Pickup later” for local inventory ads. This gives you the option to promote products that may not be available in store now, but can be available for pickup within a few days. Reach out to your Google team to learn more.

E02553499-[Update-13]-Offline-EMEA-Blogpost-Mocks-Sep20_2_v1.png

Show products that can be picked up in store in a few days using new “Pickup later” in local inventory ads.

French DIY and home improvement retailer Castorama launched its curbside pickup service within 48 hours of France going into lockdown. To keep customers informed, the retailer updated its Google My Business profile and started using local inventory ads for the first time to highlight its new curbside pickup offering. Overall, Castorama saw online sales increase tenfold over a ten-week period.


Adjusting to shifting consumer behavior in real time

We know it's more critical than ever to make the most of your marketing investment. Your campaigns need to be able to react in real time to shifts in consumer behavior—whether your customers are purchasing online or at a physical location. Smart Bidding for store visits automatically accounts for fluctuations in online conversions and store visits, and adjusts your bids for each and every ad auction.

Retail and restaurant advertisers will soon be able to use Smart Bidding for store sales to optimize for in-store transactions, not just visits. For example, advertisers can upload their first-party, privacy-safe transaction data to inform ongoing optimization—all with the goal of driving additional sales at the store level. Reach out to your Google team to learn more.


Resources to help you grow your local sales

In addition to today’s announcements, we’re sharing a collection of local sales resources on the Advertising Solutions Center:

Whether you’re a multi-national brand or a smaller, family-owned business, we’re here to help you connect more people to your stores. While we still have much work ahead, we hope these updates will help you on your path to business recovery.

1. Google Data, Global English, Mar 18 - May 16, 2020 vs Mar 18 - May 16, 2019

2. Google Data, Global English, Jun 17, 2020 - Aug 15, 2020 vs Jun 17, 2019 - Aug 15, 2019

3. Google Data, Global English, Feb 26 - Apr 25, 2020 vs Feb 25 - Apr 25, 2019

How retailers can get ready for the holidays and beyond

Consumer behaviors are changing as people adjust to new stay-at-home lifestyles and retailers are working as fast as they can to keep up. People are spending more time online than ever before and are turning to Google to explore, research and plan their purchases—both online and in the real world. 

As a result of COVID-19, we’re seeing distinct changes in consumer shopping behavior that will likely continue through the holidays. First, e-commerce has become the front door to the store as consumers more carefully plan their visits to physical stores. Second, consumers will shop what matters—deals and discounts—as well as value-driven and mission-driven brands. Retailers can help by meeting consumers where they feel most comfortable shopping.

Digital tools can help retailers connect with shoppers as they plan their next purchase. Here are some updates we've made to our products to make it even easier. 


Help shoppers plan their visits to your stores

In an effort to stay safe and shop comfortably, consumers want to verify hours, confirm inventory, and check for options like curbside pickup before making a visit. In a recent survey, 67 percent of holiday shoppers said they will confirm online that an item is in stock before going to the store to buy it.

In addition to Search, Google Maps has become a key tool to reach and engage with potential shoppers as they plan their visit. With Local campaigns, you can connect with nearby customers when they’re searching or browsing for businesses like yours across Maps, Search, YouTube and Display. Businesses are using Local campaigns right now to share open status, provide health and safety updates, or highlight in-store options like curbside pickup and promotions on a store-by-store basis. Starting today, you can optimize Local campaigns for store visit indicators like clicks on “directions” or “calls.” This will make it possible for even more businesses to access Local campaigns.

E02575269 Clothing Store Mock Aug20_v03 (1).png

You can now run Local campaigns even if you don’t have store visits, by leveraging bidding for clicks on “calls” or “directions”

Location extensions can also help people find your stores by showing your ads with your address, a map to your location, or the distance to your business. Now it’s easier for major retailers and chains to set up location extensions by selecting their store locations from a curated list from Google. In just a few clicks, choose the chain you want to promote to quickly create a location extension. We’ll review to make sure the chain is a good match for your business using signals like its website domain and country. Later, you can use location groups to filter for specific locations within that chain. Google’s curated location lists allow you to use the same location information that powers Google Maps.

E02575269 Clothing Store Mock Update1 Aug20 v01-2.png

Set up location extensions faster by selecting your locations from a curated list, right in your Google Ads account

Retail store owners have a lot to manage during these strange times, but don’t forget to keep your Google My Business profile updated if you change your store hours or your operating procedures. 


Highlight your promotions across Google

As worries about the economy continue, deal-seeking behaviors have intensified. Whether people ultimately purchase online or in-store, shoppers are expecting discounts and even 58 percent of holiday shoppers will hold off on buying gift items until they are on sale.1

This year, we’re doing more to help you get discovered by holiday deal-seekers. Shoppers in the U.S. searching for items on sale or Black Friday deals will see expanded sales filters on google.com/shopping. Promotions, which populate these sales filters—and on average increase conversion rates by 28 percent,2—will be easier and faster to use. You’ll be able to support flash sales and last minute discounts with near instant promotion approvals on eligible offers and easy editing of your live promotions (U.S. only).


Join us today for Think Retail on Air 

We're here to help you be ready for whatever comes next—including a holiday season unlike any other. For more details on how to prepare for the holidays and beyond, join us for Think Retail on Air which kicks off in just a few hours at 10:00 a.m. PDT / 1:00 p.m. EDT.
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Marie Gulin-Merle and Bill Ready help retailers prepare for what’s next at Think Retail on Air

Hear from brands like Walgreens, Petco and lululemon, along with Google’s President of Commerce Bill Ready and Retail Industry Director Sarah Travis, as they share consumer insights, trends and strategies to help you navigate this changing environment. Later this week, we'll follow up with sessions by Google experts on best practices to drive online sales, grow local sales and inspire new customers.

Consumer behaviors are changing fast, and it’s harder than ever to be a retailer. We’re here to help you connect people to your stores and what you sell—no matter where they want to buy it—this holiday season, and beyond.

1. Google commissioned Ipsos COVID-19 tracker, US n=745 18 +online consumers who plan to shop for the holidays. June 25-28

2. Google internal A/B testing data from Nov 2019 - Feb 2020, analyzing Shopping ads conversion rate with a promotion annotation versus Shopping ads without an annotation, including 9569 advertisers across the United States, United Kingdom, Germany, France, India and Australia

Manage access to third-party apps with new G Suite security controls

Protecting your organization’s most sensitive data and assets is a constant challenge. G Suite helps protect your data in a number of ways: thwarting attackers with advanced phishing detection through machine learning, mandating strong authentication with security key enforcement and preventing data leakage through tools such as DLP.

Today, we're adding another security feature that improves data access control and enhances phishing prevention—OAuth apps whitelisting, giving your organization added visibility and control into how third-party applications are using your data.

New third-party application access controls

OAuth apps whitelisting helps keep your data safe by letting admins specifically select which third-party apps are allowed to access users’ G Suite data. Once an app is part of a whitelist, users can choose to grant authorized access to their G Suite apps data. This prevents malicious apps from tricking users into accidentally granting access to their corporate data.

OAuth Security GIF

With these new security controls, an admin can:

1. Get fine-grained visibility into the third-party apps that are accessing G Suite data.

OAuth Still 1
G Suite Admin console

2. Allow access to only trusted and vetted third-party OAuth apps.

OAuth Still 2

3. Guard OAuth access to core G Suite apps data by preventing unauthorized app installs, thus limiting the problems caused by shadow IT.

OAuth Still 3

Once the OAuth whitelisting settings are in place, access to third-party apps is enforced based on the policy set by admins, and employees are automatically protected against unauthorized apps.

Enable OAuth Apps Whitelisting for your domain

This feature is being rolled out in phases and will be made available within the Admin console in next few days. Check out instructions on how to get started here. And if you’re interested in learning more about how your business can collaborate, store and communicate securely in G Suite, visit the G Suite Security page.

Announcing new enterprise-grade controls and visibility in G Suite

Scale. Speed. Lower total cost of ownership. The cloud offers enterprises significant benefits and gives their teams a freedom that’s as big as their ambitions. G Suite supports such businesses around the world with our unified suite of intelligent apps. Today, more than 3 million paying businesses rely on G Suite to make working together easier, including Whirlpool, PWC, and Woolworths.

Having greater control and visibility when protecting sensitive assets, however, should also be a top concern in today’s world. That’s why starting today, we’re giving customers the critical control and visibility they expect (and their CTOs and regulators often require) in G Suite with:

  • More powerful access control for administrators with security key enforcement
  • More data control with Data Loss Prevention (DLP) for Google Drive, DLP for Gmail, and S/MIME for Gmail
  • More analytics and insights by connecting BigQuery with Gmail

Manage who can access your company’s devices and systems

  • Security key enforcement:  In 2011, we introduced 2-step verification for added protection when users log into their Google accounts. With 2-step verification, admins can opt for their company to use Security Keys, which are both easier for users and more secure against common (phishing) attacks than other methods. Security Keys plug directly into a laptop or pair with a mobile device using Bluetooth or NFC, instead of receiving a code via text. Today, we’re adding the ability for admins to enforce this measure by restricting login solely to users with a Security Key. Admins will also be able to manage the deployment of Security Keys and view usage reports.

See how stripe enhances account security with G Suite

Stripe, a software platform for running an internet business, processes billions of dollars a year for hundreds of thousands of companies around the world. Everyday, Stripe employees rely on G Suite to communicate and collaborate quickly, effectively and securely. Security Key enforcement provides an added layer of protections for Stripe, with advanced authentication controls to combat phishing attempts and unauthorized email access. 

"Businesses that run on Stripe trust us with some of their most sensitive information, and we take the security of that information extremely seriously. We've found Security Keys to be ideal second factors because they balance ease-of-use with increased account security. G Suite Security Key enforcement gives us a way to easily enforce secure logins for all employees, across both their desktop and now mobile devices, " says Bryan Berg, security team member at Stripe.

Control how data is shared beyond your company

  • Data loss prevention (DLP) for Google Drive: In 2015, we launched DLP for Gmail with easy-to-set-up rules, OCR image scan recognition and advanced customization. Today, we’re extending DLP to Google Drive, making it even easier for admins to secure sensitive data, control what content can be stored and protect users from accidentally sharing confidential information externally. G Suite’s DLP protection goes beyond standard DLP with easy-to-configure rules and OCR recognition of content stored in images so admins can easily enforce policies and control how data is shared.

GIf 1

  • S/MIME for Gmail: When it comes to Gmail security, there are dozens of security measures running behind the scenes to keep your emails safe, and we support industry-standard authentication to help combat email spoofing. Unfortunately, other email services that you exchange emails with might not take similar measures to protect your data. That’s why we’re offering additional protection by giving you the option to bring your own certificates for S/MIME encryption. Administrators will be able to enforce S/MIME usage and can set DLP rules based on specific organizational unit needs.

Understand employee behavior and activity

  • Gmail logs + BigQuery integration: Gmail logs contain valuable information that can help administrators diagnose issues or unlock insights. Today, we are making it easier to analyze Gmail logs with a preconfigured BigQuery integration so administrators can run sophisticated, high-performing custom queries, analyze their data and build custom dashboards.

gif 2

  • Third-party email archiving: Google Vault helps you easily archive Gmail content while also complying with retention for legal holds and audit reporting. That said, some organizations use other third-party SMTP archiving solutions like HP Autonomy or Veritas. Today, we’re making it simple for you to integrate third-party archiving solutions of your choice with Gmail.

Part of the new G Suite Enterprise edition, today’s announcement is designed to provide the peace-of-mind our enterprise customers demand and deserve.

See how your business can innovate faster — and now even more securely — with G Suite by Google Cloud.

Source: Drive


Announcing new enterprise-grade controls and visibility in G Suite

Scale. Speed. Lower total cost of ownership. The cloud offers enterprises significant benefits and gives their teams a freedom that’s as big as their ambitions. G Suite supports such businesses around the world with our unified suite of intelligent apps. Today, more than 3 million paying businesses rely on G Suite to make working together easier, including Whirlpool, PWC, and Woolworths.

Having greater control and visibility when protecting sensitive assets, however, should also be a top concern in today’s world. That’s why starting today, we’re giving customers the critical control and visibility they expect (and their CTOs and regulators often require) in G Suite with:

  • More powerful access control for administrators with security key enforcement
  • More data control with Data Loss Prevention (DLP) for Google Drive, DLP for Gmail, and S/MIME for Gmail
  • More analytics and insights by connecting BigQuery with Gmail

Manage who can access your company’s devices and systems

  • Security key enforcement:  In 2011, we introduced 2-step verification for added protection when users log into their Google accounts. With 2-step verification, admins can opt for their company to use Security Keys, which are both easier for users and more secure against common (phishing) attacks than other methods. Security Keys plug directly into a laptop or pair with a mobile device using Bluetooth or NFC, instead of receiving a code via text. Today, we’re adding the ability for admins to enforce this measure by restricting login solely to users with a Security Key. Admins will also be able to manage the deployment of Security Keys and view usage reports.

See how stripe enhances account security with G Suite

Stripe, a software platform for running an internet business, processes billions of dollars a year for hundreds of thousands of companies around the world. Everyday, Stripe employees rely on G Suite to communicate and collaborate quickly, effectively and securely. Security Key enforcement provides an added layer of protections for Stripe, with advanced authentication controls to combat phishing attempts and unauthorized email access. 

"Businesses that run on Stripe trust us with some of their most sensitive information, and we take the security of that information extremely seriously. We've found Security Keys to be ideal second factors because they balance ease-of-use with increased account security. G Suite Security Key enforcement gives us a way to easily enforce secure logins for all employees, across both their desktop and now mobile devices, " says Bryan Berg, security team member at Stripe.

Control how data is shared beyond your company

  • Data loss prevention (DLP) for Google Drive: In 2015, we launched DLP for Gmail with easy-to-set-up rules, OCR image scan recognition and advanced customization. Today, we’re extending DLP to Google Drive, making it even easier for admins to secure sensitive data, control what content can be stored and protect users from accidentally sharing confidential information externally. G Suite’s DLP protection goes beyond standard DLP with easy-to-configure rules and OCR recognition of content stored in images so admins can easily enforce policies and control how data is shared.

GIf 1

  • S/MIME for Gmail: When it comes to Gmail security, there are dozens of security measures running behind the scenes to keep your emails safe, and we support industry-standard authentication to help combat email spoofing. Unfortunately, other email services that you exchange emails with might not take similar measures to protect your data. That’s why we’re offering additional protection by giving you the option to bring your own certificates for S/MIME encryption. Administrators will be able to enforce S/MIME usage and can set DLP rules based on specific organizational unit needs.

Understand employee behavior and activity

  • Gmail logs + BigQuery integration: Gmail logs contain valuable information that can help administrators diagnose issues or unlock insights. Today, we are making it easier to analyze Gmail logs with a preconfigured BigQuery integration so administrators can run sophisticated, high-performing custom queries, analyze their data and build custom dashboards.

gif 2

  • Third-party email archiving: Google Vault helps you easily archive Gmail content while also complying with retention for legal holds and audit reporting. That said, some organizations use other third-party SMTP archiving solutions like HP Autonomy or Veritas. Today, we’re making it simple for you to integrate third-party archiving solutions of your choice with Gmail.

Part of the new G Suite Enterprise edition, today’s announcement is designed to provide the peace-of-mind our enterprise customers demand and deserve.

See how your business can innovate faster — and now even more securely — with G Suite by Google Cloud.

Source: Gmail Blog


Announcing new enterprise-grade controls and visibility in G Suite

Scale. Speed. Lower total cost of ownership. The cloud offers enterprises significant benefits and gives their teams a freedom that’s as big as their ambitions. G Suite supports such businesses around the world with our unified suite of intelligent apps. Today, more than 3 million paying businesses rely on G Suite to make working together easier, including Whirlpool, PWC, and Woolworths.

Having greater control and visibility when protecting sensitive assets, however, should also be a top concern in today’s world. That’s why starting today, we’re giving customers the critical control and visibility they expect (and their CTOs and regulators often require) in G Suite with:

  • More powerful access control for administrators with security key enforcement
  • More data control with Data Loss Prevention (DLP) for Google Drive, DLP for Gmail, and S/MIME for Gmail
  • More analytics and insights by connecting BigQuery with Gmail

Manage who can access your company’s devices and systems

  • Security key enforcement:  In 2011, we introduced 2-step verification for added protection when users log into their Google accounts. With 2-step verification, admins can opt for their company to use Security Keys, which are both easier for users and more secure against common (phishing) attacks than other methods. Security Keys plug directly into a laptop or pair with a mobile device using Bluetooth or NFC, instead of receiving a code via text. Today, we’re adding the ability for admins to enforce this measure by restricting login solely to users with a Security Key. Admins will also be able to manage the deployment of Security Keys and view usage reports.

See how stripe enhances account security with G Suite

Stripe, a software platform for running an internet business, processes billions of dollars a year for hundreds of thousands of companies around the world. Everyday, Stripe employees rely on G Suite to communicate and collaborate quickly, effectively and securely. Security Key enforcement provides an added layer of protections for Stripe, with advanced authentication controls to combat phishing attempts and unauthorized email access. 

"Businesses that run on Stripe trust us with some of their most sensitive information, and we take the security of that information extremely seriously. We've found Security Keys to be ideal second factors because they balance ease-of-use with increased account security. G Suite Security Key enforcement gives us a way to easily enforce secure logins for all employees, across both their desktop and now mobile devices, " says Bryan Berg, security team member at Stripe.

Control how data is shared beyond your company

  • Data loss prevention (DLP) for Google Drive: In 2015, we launched DLP for Gmail with easy-to-set-up rules, OCR image scan recognition and advanced customization. Today, we’re extending DLP to Google Drive, making it even easier for admins to secure sensitive data, control what content can be stored and protect users from accidentally sharing confidential information externally. G Suite’s DLP protection goes beyond standard DLP with easy-to-configure rules and OCR recognition of content stored in images so admins can easily enforce policies and control how data is shared.

GIf 1

  • S/MIME for Gmail: When it comes to Gmail security, there are dozens of security measures running behind the scenes to keep your emails safe, and we support industry-standard authentication to help combat email spoofing. Unfortunately, other email services that you exchange emails with might not take similar measures to protect your data. That’s why we’re offering additional protection by giving you the option to bring your own certificates for S/MIME encryption. Administrators will be able to enforce S/MIME usage and can set DLP rules based on specific organizational unit needs.

Understand employee behavior and activity

  • Gmail logs + BigQuery integration: Gmail logs contain valuable information that can help administrators diagnose issues or unlock insights. Today, we are making it easier to analyze Gmail logs with a preconfigured BigQuery integration so administrators can run sophisticated, high-performing custom queries, analyze their data and build custom dashboards.

gif 2

  • Third-party email archiving: Google Vault helps you easily archive Gmail content while also complying with retention for legal holds and audit reporting. That said, some organizations use other third-party SMTP archiving solutions like HP Autonomy or Veritas. Today, we’re making it simple for you to integrate third-party archiving solutions of your choice with Gmail.

Part of the new G Suite Enterprise edition, today’s announcement is designed to provide the peace-of-mind our enterprise customers demand and deserve.

See how your business can innovate faster — and now even more securely — with G Suite by Google Cloud.

Source: Drive


Announcing new enterprise-grade controls and visibility in G Suite

Scale. Speed. Lower total cost of ownership. The cloud offers enterprises significant benefits and gives their teams a freedom that’s as big as their ambitions. G Suite supports such businesses around the world with our unified suite of intelligent apps. Today, more than 3 million paying businesses rely on G Suite to make working together easier, including Whirlpool, PWC, and Woolworths.

Having greater control and visibility when protecting sensitive assets, however, should also be a top concern in today’s world. That’s why starting today, we’re giving customers the critical control and visibility they expect (and their CTOs and regulators often require) in G Suite with:

  • More powerful access control for administrators with security key enforcement
  • More data control with Data Loss Prevention (DLP) for Google Drive, DLP for Gmail, and S/MIME for Gmail
  • More analytics and insights by connecting BigQuery with Gmail

Manage who can access your company’s devices and systems

  • Security key enforcement:  In 2011, we introduced 2-step verification for added protection when users log into their Google accounts. With 2-step verification, admins can opt for their company to use Security Keys, which are both easier for users and more secure against common (phishing) attacks than other methods. Security Keys plug directly into a laptop or pair with a mobile device using Bluetooth or NFC, instead of receiving a code via text. Today, we’re adding the ability for admins to enforce this measure by restricting login solely to users with a Security Key. Admins will also be able to manage the deployment of Security Keys and view usage reports.

See how stripe enhances account security with G Suite

Stripe, a software platform for running an internet business, processes billions of dollars a year for hundreds of thousands of companies around the world. Everyday, Stripe employees rely on G Suite to communicate and collaborate quickly, effectively and securely. Security Key enforcement provides an added layer of protections for Stripe, with advanced authentication controls to combat phishing attempts and unauthorized email access. 

"Businesses that run on Stripe trust us with some of their most sensitive information, and we take the security of that information extremely seriously. We've found Security Keys to be ideal second factors because they balance ease-of-use with increased account security. G Suite Security Key enforcement gives us a way to easily enforce secure logins for all employees, across both their desktop and now mobile devices, " says Bryan Berg, security team member at Stripe.

Control how data is shared beyond your company

  • Data loss prevention (DLP) for Google Drive: In 2015, we launched DLP for Gmail with easy-to-set-up rules, OCR image scan recognition and advanced customization. Today, we’re extending DLP to Google Drive, making it even easier for admins to secure sensitive data, control what content can be stored and protect users from accidentally sharing confidential information externally. G Suite’s DLP protection goes beyond standard DLP with easy-to-configure rules and OCR recognition of content stored in images so admins can easily enforce policies and control how data is shared.

GIf 1

  • S/MIME for Gmail: When it comes to Gmail security, there are dozens of security measures running behind the scenes to keep your emails safe, and we support industry-standard authentication to help combat email spoofing. Unfortunately, other email services that you exchange emails with might not take similar measures to protect your data. That’s why we’re offering additional protection by giving you the option to bring your own certificates for S/MIME encryption. Administrators will be able to enforce S/MIME usage and can set DLP rules based on specific organizational unit needs.

Understand employee behavior and activity

  • Gmail logs + BigQuery integration: Gmail logs contain valuable information that can help administrators diagnose issues or unlock insights. Today, we are making it easier to analyze Gmail logs with a preconfigured BigQuery integration so administrators can run sophisticated, high-performing custom queries, analyze their data and build custom dashboards.

gif 2

  • Third-party email archiving: Google Vault helps you easily archive Gmail content while also complying with retention for legal holds and audit reporting. That said, some organizations use other third-party SMTP archiving solutions like HP Autonomy or Veritas. Today, we’re making it simple for you to integrate third-party archiving solutions of your choice with Gmail.

Part of the new G Suite Enterprise edition, today’s announcement is designed to provide the peace-of-mind our enterprise customers demand and deserve.

See how your business can innovate faster — and now even more securely — with G Suite by Google Cloud.

Source: Gmail Blog


Announcing new enterprise-grade controls and visibility in G Suite

Scale. Speed. Lower total cost of ownership. The cloud offers enterprises significant benefits and gives their teams a freedom that’s as big as their ambitions. G Suite supports such businesses around the world with our unified suite of intelligent apps. Today, more than 3 million paying businesses rely on G Suite to make working together easier, includingWhirlpool,PWC, andWoolworths.

Having greater control and visibility when protecting sensitive assets, however, should also be a top concern in today’s world. That’s why starting today, we’re giving customers the critical control and visibility they expect (and their CTOs and regulators often require) in G Suite with:

  • More powerful access control for administrators with security key enforcement
  • More data control with Data Loss Prevention (DLP) for Google Drive, DLP for Gmail, and S/MIME for Gmail
  • More analytics and insights by connecting BigQuery with Gmail

Manage who can access your company’s devices and systems

  • Security key enforcement: In 2011, we introduced 2-step verification for added protection when users log into their Google accounts. With 2-step verification, admins can opt for their company to use Security Keys, which are both easier for users and more secure against common (phishing) attacks than other methods. Security Keys plug directly into a laptop or pair with a mobile device using Bluetooth or NFC, instead of receiving a code via text. Today, we’re adding the ability for admins to enforce this measure by restricting login solely to users with a Security Key. Admins will also be able to manage the deployment of Security Keys and view usage reports.

See how stripe enhances account security with G Suite

Stripe, a software platform for running an internet business, processes billions of dollars a year for hundreds of thousands of companies around the world. Everyday, Stripe employees rely on G Suite to communicate and collaborate quickly, effectively and securely. Security Key enforcement provides an added layer of protections for Stripe, with advanced authentication controls to combat phishing attempts and unauthorized email access. 

"Businesses that run on Stripe trust us with some of their most sensitive information, and we take the security of that information extremely seriously. We've found Security Keys to be ideal second factors because they balance ease-of-use with increased account security. G Suite Security Key enforcement gives us a way to easily enforce secure logins for all employees, across both their desktop and now mobile devices, " says Bryan Berg, security team member at Stripe.

Control how data is shared beyond your company

  • Data loss prevention (DLP) for Google Drive:In 2015, we launched DLP for Gmail with easy-to-set-up rules, OCR image scan recognition and advanced customization. Today, we’re extending DLP to Google Drive, making it even easier for admins to secure sensitive data, control what content can be stored and protect users from accidentally sharing confidential information externally. G Suite’s DLP protection goes beyond standard DLP with easy-to-configure rules and OCR recognition of content stored in images so admins can easily enforce policies and control how data is shared.

GIf 1

  • S/MIME for Gmail:When it comes to Gmail security, there are dozens of security measures running behind the scenes to keep your emails safe, and we support industry-standard authentication to help combat email spoofing. Unfortunately, other email services that you exchange emails with might not take similar measures to protect your data. That’s why we’re offering additional protection by giving you the option to bring your own certificates for S/MIME encryption. Administrators will be able to enforce S/MIME usage and can set DLP rules based on specific organizational unit needs.

Understand employee behavior and activity

  • Gmail logs + BigQuery integration: Gmail logs contain valuable information that can help administrators diagnose issues or unlock insights. Today, we are making it easier to analyze Gmail logs with a preconfigured BigQuery integration so administrators can run sophisticated, high-performing custom queries, analyze their data and build custom dashboards.

gif 2

  • Third-party email archiving: Google Vault helps you easily archive Gmail content while also complying with retention for legal holds and audit reporting. That said, some organizations use other third-party SMTP archiving solutions like HP Autonomy or Veritas. Today, we’re making it simple for you to integrate third-party archiving solutions of your choice with Gmail.

Part of the new G Suite Enterprise edition, today’s announcement is designed to provide the peace-of-mind our enterprise customers demand and deserve.

See how your business can innovate faster — and now even more securely — with G Suite by Google Cloud.

Source: Gmail Blog