Author Archives: Marlo McGriff

Managing your location data

Location information lets us offer you a more helpful experience when you use our products. From Google Maps’ driving directions that show you how to avoid traffic, to Google Search surfacing local restaurants and letting you know how busy they are, location information helps connect experiences across Google to what’s most relevant and useful.

Over the past few years, we’ve introduced more transparency and tools to help you manage your data and minimize the data we collect. That’s why we:

  • Launched auto-delete controls, a first in the industry, and turned them on by default for all new users, giving you the ability to automatically delete data on a rolling basis and only keep 3, 18 or 36 months worth of data at a time.
  • Developed easy-to-understand settings like Incognito mode on Google Maps, preventing searches or places you navigate to from being saved to your account.
  • Introduced more transparency tools, including Your Data in Maps and Search, which lets you quickly access your key location settings right from our core products.

These are just some ways that we have worked to provide more choice and transparency. Consistent with those improvements, we settled an investigation with 40 U.S. state attorneys general based on outdated product policies that we changed years ago. As well as a financial settlement, we will be making updates in the coming months to provide even greater controls and transparency over location data. The updates include:

  • Revamping user information hubs: To help explain how location data improves our services, we’re adding additional disclosures to our Activity controls and Data & Privacy pages. We’re also creating a single, comprehensive information hub that highlights key location settings to help people make informed choices about their data.
  • Simplified deletion of location data: We’ll provide a new control that allows users to easily turn off their Location History and Web & App Activity settings and delete their past data in one simple flow. We’ll also continue deleting Location History data for users who have not recently contributed new Location History data to their account.
  • Updated account set-up: We’ll give users setting up new accounts a more detailed explanation of what Web & App Activity is, what information it includes, and how it helps their Google experience.

Today’s settlement is another step along the path of giving more meaningful choices and minimizing data collection while providing more helpful services.

Updates to Incognito mode and your Timeline in Maps

People turn to Google Maps to make their lives easier—whether it's getting tips and recommendations tailored to your daily commute, or knowing when your favorite restaurants, grocery stores and places may be the most crowded so you can avoid a long wait in line. Handy tools like this are improved by Location History–when you turn it on, this optional setting helps make Maps more useful for everyone, as well as personalized to your needs.


Throughout this year, we've focused on making it easier to control, manage and delete your Location History information. Location History is off by default, and you can choose to delete all or part of your history automatically when you turn it on. We introduced auto-delete controls so you can choose to keep only three or 18 months’ worth of data—anything older than that will be automatically deleted. Your Data in Maps lets you quickly access your Location History and other privacy controls with just a few taps. And on Android, Incognito mode on Google Maps stops searches or places you navigate to within Maps from being saved to your Google Account.


Today, we have two updates: Incognito mode is rolling out on Google Maps for iOS today, and bulk delete in Timeline will arrive on Android next month.


Incognito mode

Incognito mode on iOS works the same way it does on Android. While in Incognito mode, the places you search for or navigate to won’t be saved to your Google Account and you won’t see personalized features within Maps, like restaurant recommendations based on dining spots you’ve been to previously. Using Incognito mode on your phone will not update your Location History, so the places you go won’t be saved to your Timeline.


incognito_ios

Bulk delete in Timeline 

Your Timeline is a tool that uses your Location History to help you easily remember places and routes you’ve visited–and on Android, share them with friends. With bulk delete, you can quickly find and delete multiple places from your Timeline and Location History all at once. You’ll still have the ability to delete all or part of your Timeline by date range from your Location History settings. 


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How Location History improves Google Maps

We’re committed to providing simple, easy-to-use tools to manage your Location History—as well as clearly explaining how it makes products more useful. Scroll through the images below to learn more about Google Maps features made more helpful by Location History.


Stay up to date on your Location History settings

It’s our goal to help you stay informed about your Location History. If you’ve chosen to turn Location History on, you’ll receive periodic email reminders that let you know what data you’re saving, and ways you can manage it. 


To learn more about Location History and how location works across Google, visit ourpolicy page


Source: Google LatLong