Author Archives: John G. Doe

Building a better news experience on YouTube, together

The work of trusted journalistic organizations is as critical as ever, especially when it comes to seeking information about current events online.

In March, the Google News Initiative (GNI) kicked off with the goal of helping journalism thrive in the digital age. Today, we’re announcing steps we’re taking with the GNI to support the future of news in online video, and product features we’ve been working on to improve the news experience on YouTube.

Supporting journalism with technology that allows news to thrive
We believe quality journalism requires sustainable revenue streams and that we have a responsibility to support innovation in products and funding for news.

For example, in 2015 European publishers came to us to ask about how they could scale their video efforts, especially because maintaining video delivery infrastructure is costly. Working alongside them we launched Player for Publishers, a solution that enables news organizations to use YouTube’s video player to give viewers a world-class video experience across their own websites and mobile apps. Player for Publishers reduces costs and offers improved monetization for news organizations.

Since then, we've expanded these efforts beyond Europe. Today, over 100 publishers in more than 25 countries use Player for Publishers.

As part of the launch of GNI in March, we announced funding to support the future of news. Today we are committing $25M to a YouTube-specific investment:

  • Expertise. We’re establishing a working group with news organizations and experts from around the world to help us develop new product features, improve the news experience on YouTube, and tackle emerging challenges. News organizations including Vox Media, Jovem Pan, and India Today are early members of the working group. We’re looking forward to having more join as we convene the group in the coming weeks.
  • Innovation Funding. We will provide funding across approximately 20 global markets to support news organizations in building sustainable video operations. Provided on an application basis to news organizations of all types, these grants will enable our partners to build key capabilities, train staff on video best practices, enhance production facilities and develop formats optimized for online video.
  • Support. We’re significantly expanding our team focused on supporting news publishers. These specialists will be based around the world and support partners with training and best practices in formats, audience development, day-to-day platform operations, and sophisticated technical integrations.

News organizations interested in more information about these efforts can sign up here.

Making authoritative sources readily accessible
Authoritativeness is essential to viewers, especially during fast-moving, breaking news events, so we’ve been investing in new product features to prominently surface authoritative sources:

Providing more sources and context on breaking news
After a breaking news event, it takes time to verify, produce and publish high-quality videos. Journalists often write articles first to break the news rather than produce videos. That’s why in the coming weeks in the U.S. we will start providing a short preview of news articles in search results on YouTube that link to the full article during the initial hours of a major news event, along with a reminder that breaking and developing news can rapidly change.



Expanding Top News and Breaking News
To make it easier to find quality news, our Top News shelf prominently highlights videos from news sources in search results (see the picture below on the left). And when a breaking news event happens, we want users to know about it. That’s why our Breaking News shelf highlights videos from news organizations about that event directly on the YouTube homepage (see the picture below on the right). Today, our Top News and Breaking News features are launched in 17 countries, including the U.S., U.K., France, Italy, Japan, India, Mexico, Brazil, South Africa, Nigeria and more. We will double that number in the coming months.



Showcasing more local news, starting with the U.S.
Many people want, value, and trust local news. And when a major event happens, local reporters are often the first on site to capture events as they unfold. We’ve begun testing features that surface local news in the YouTube app for TV screens across 25 media markets around the United States, making it easy to access local news in the living room--our fastest growing screen. So far, local news has seen strong engagement, and we will be expanding it to dozens more markets like Cincinnati, Las Vegas and Kansas City.



Providing context to help people make their own decisions
We also believe users should be able to choose and make their own judgments about the information they consume along with context to inform their judgments. That’s why we’re rolling out a few new features that we will continue to build upon:

Giving users more sources of information on topical searches and videos
Starting today, users will begin seeing information from third parties, including Wikipedia and Encyclopædia Britannica, alongside videos on a small number of well-established historical and scientific topics that have often been subject to misinformation, like the moon landing and the Oklahoma City Bombing.



Investing in digital literacy education
Along with the Google News Initiative and Google.org, we have teamed up with the Poynter Institute, Stanford University, Local Media Association, and the National Association for Media Literacy Education (NAMLE) to support MediaWise, a U.S.-based initiative designed to equip 1 million teens with digital literacy skills. Six incredible YouTube Creators, including John Green, Ingrid Nilsen, and Mark Watson, will be working with MediaWise to bring awareness to digital literacy and help educate teens.

We remain committed to working with the journalism community to build a more sustainable video ecosystem for news organizations. We know there is a lot of work to do, but we’re eager to provide a better experience to users who come to YouTube every day to learn more about what is happening in the world from a diversity of sources.

- Neal Mohan, Chief Product Officer and Robert Kyncl, Chief Business Officer

Source: YouTube Blog


VidCon 2018: Helping creators earn more money and build stronger communities

I just stepped off the stage at VidCon, a conference created from scratch by Hank and John Green in 2010 that brings together fans, creators, and industry leaders to celebrate the power of online video. I talked about how over the last 13 years, YouTube has grown from an ambitious idea into a worldwide movement built on free expression and the power of openness.

With more than 1.9 billion logged-in users who come to YouTube every month and localized versions stretching across 90 countries and 80 languages, we’re opening up the world to anyone with a cell phone and an internet connection.

YouTube is a vibrant community where everyone has a voice. Every day, creators use their voice to entertain, spur action and bring about positive change. That’s why over the last year we’ve doubled down on building the products and tools that the creator community needs. Not only to thrive on YouTube, but to continue to develop the video platform of the future.

The next big steps for creator monetization

YouTube lets creators connect with their community and gives them the opportunity to earn money while doing what they love. Thanks to advertisers, creators around the world have been able to build businesses, creating an entirely new global economy that’s seen incredible growth. The number of creators earning five figures a year is up by 35 percent and the number of creators earning six figures is up by 40 percent. As in previous years, the vast majority of the revenue is coming from our advertising partners. We’ll continue investing here, but we also want to think beyond ads. Creators should have as many ways and opportunities to make money as possible.

We’ve been working on new tools that not only help creators better engage with their fans, they also enable them to make money while doing it. This is an idea that really began last year with Super Chat, a product that allows fans to purchase messages that stand out within a live chat. We’ve seen tremendous success with Super Chat and have since expanded to Ticketing, Merchandise, Channel Memberships and more. We’re also bringing creators and brands together to form unique marketing partnerships via FameBit.

Channel Memberships

With Channel Memberships, viewers pay a monthly recurring fee of $4.99 to get unique badges, new emoji, Members-only posts in the Community tab, and access to unique custom perks offered by creators, such as exclusive livestreams, extra videos, or shout-outs. Channel Memberships have already been available for a select group of creators on YouTube as Sponsorships. We’ve seen a lot of creators find success with this new business model. So, we’ll soon be expanding this to eligible channels with more than 100,000 subscribers on YouTube under the new name Channel Memberships. We hope to bring it to even more creators in the coming months.

Creators who have already been experimenting with this feature on YouTube have seen encouraging results. Since launching in January, comedy creator Mike Falzone more than tripled his YouTube revenue. And traveling duo Simon and Martina have built a closer-knit community and revamped a miniseries exclusively for their members, in more than 30 countries from Finland to the Philippines.




Merchandise

Merchandise has been a part of many creators’ businesses for a long time. We want to make it easier for more creators to sell merch directly from their channel. So we’ve built a product that allows them to do just that. From shirts with a logo to phone cases with a creator’s face, we’ve joined forces with Teespring so creators can choose from over 20 merchandise items to customize and sell via a shelf on their channel. This will be available to all eligible U.S.-based channels with over 10,000 subscribers starting today, and we plan to bring even more merchandising partners and creators in soon.

Just take a look at Joshua Slice’s merchandise shelf. The creator of Lucas the Spider recently turned his hero character into a plushie selling over 60,000 furry friends and generating over $1 million in profit in just 18 days, according to Teespring.




Introducing Premieres

The engagement between fans and creators is at the heart of YouTube. We’re working on new ways to help creators strengthen those unique bonds. Livestreams have brought the YouTube community together during the biggest music, science, and gaming events. We’ve also built a Community Tab that allows creators to move beyond just video to build even deeper connections with fans through GIFs, pics, polls, and text. And we’ve started experimenting with our take on Stories, but designed specifically for YouTube creators—coming to all eligible creators with more than 10,000 subscribers later this year.

Today, we’re introducing a new way for creators to upload content to YouTube called Premieres. With Premieres, creators will be able to debut pre-recorded videos as a live moment. When creators choose to release a Premiere, we’ll automatically create a public landing page to build anticipation and hype up new content. When all fans show up to watch the premiere, they’ll be able to chat with each other (and with the creator!) in real time via live chat. It’s as if a creator’s entire community is in one theater together watching their latest upload.



Premieres also unlocks new revenue streams. For the first time, creators can use Super Chat on traditional YouTube uploads and take advantage of Channel Memberships perks that were previously only available on Live videos.

Premieres are starting to roll out to creators today and will be available broadly soon. If you want to experience one for yourself, check out some upcoming premieres from creators such as Leroy Sanchez and Ari Fitz, with more Premieres coming from JacksFilmsCorridor DigitalInanna Sarkis, and Jackson Bird soon.

YouTube creators are the heartbeat of our platform. That’s why we’re committed to building products that empower and support the creator community. We hope these tools help creators build a stronger community and earn more money while doing it, because when they succeed, the entire YouTube community thrives.

Neal Mohan, Chief Product Officer, recently watched "Lucas the Spider - Plush Introduction."

Source: YouTube Blog


YouTube Music and YouTube Premium launch in 17 countries: It’s all here

The wait is over! Starting today, YouTube Music is available to everyone in the U.S, Australia, New Zealand, Mexico and South Korea* in addition to 12 new countries including Austria, Canada, Finland, France, Germany, Ireland, Italy, Norway, Russia, Spain, Sweden, and the United Kingdom. Now fans around the world can find more of the music they love and effortlessly discover new favorites.

YouTube Music is a new music streaming service built on top of all the music on YouTube that you can’t find anywhere else - personalized and all simply organized in one new app and web player.

Here’s how it all comes together:
  1. It’s ALL here. Not just music videos, but official albums, singles, remixes, live performances, covers and hard-to-find music you can only get on YouTube.
  2. Recommendations built for you. A home screen that dynamically adapts to provide recommendations based on the artists and songs you’ve played before, where you are and what you’re doing. Chilling at the beach? Need some motivation? The right music is right here, built just for you.
  3. Thousands of playlists across any genre, mood or activity. Try “A Dose of Sun” for brighter tunes on a cloudy day, “The Pop Hotlist” for the biggest hits around the world or “Distrito Latino” for Latin pop hits of the moment.
  4. Smart search so we’ll find the song, even if you can’t remember what it’s called. “That space-themed Spice Girls song in the desert.” Here you go. You can also search by lyrics (even if they’re wrong). It’s “Hold me closer, Tony Danza,” right?
  5. The hottest videos. We’ll keep you on top of what’s hot! The hottest videos in the world right now are right there, on their own dedicated Hotlist screen. Today in the U.S., it features “Nervous” by Shawn Mendes, in the U.K, it’s “Drippy” by IAMDDB, and in France, it’s "Fais moi la passe" by JUL.
  6. Ad-free listening, downloads and more. Get YouTube Music Premium to listen ad-free, in the background and on-the-go with downloads. Plus, your Offline Mixtape automatically downloads songs you love just in case you forgot to. For a limited time, get three months free of YouTube Music Premium here, ($9.99 per month after, $14.99 per month for a Family Plan)*.

YouTube Premium also launches today
Starting today, YouTube Premium (formerly YouTube Red) will be available in 17 countries, providing members with the benefits of Music Premium, plus ad-free, background, and downloads across all of YouTube. YouTube Premium members also get access to the full slate of YouTube Originals shows and movies including the hit series Cobra Kai, Impulse, F2 Finding Football and The Sidemen Show. For a limited time, get three months free of YouTube Premium here, ($11.99 per month after, $17.99 per month for a Family Plan)*.

Current YouTube Red and Google Play Music members (including family plans) in the U.S., Australia, New Zealand, and Mexico will automatically receive access to YouTube Premium at their current price. Google Play Music subscribers in all other countries will automatically receive access to YouTube Music Premium at their current price as it becomes available there. Nothing is changing with Google Play Music - you'll still be able to access all of your purchased music, uploads and playlists in Google Play Music just like always.



Try YouTube Music and YouTube Premium
Get the new YouTube Music from the Play Store and App Store today or check out the brand new web player at music.youtube.com. You can sign up for YouTube Premium at youtube.com/premium.

*YouTube Music Premium is $9.99 per month and YouTube Premium is $11.99 per month for individual memberships in the U.S. Pricing and Family Plan availability varies by country. South Korea will only offer YouTube Premium at the current price of YouTube Red.

Source: YouTube Blog


What are you #ProudToCreate?

Our LGBTQ community has an extraordinary legacy of turning adversity into creativity and self expression. On YouTube, we’ve seen LGBTQ creators use their voices to share their stories, their art, their music, and their passions to help shift culture, increase visibility, and create change. We are so proud of the contributions you have made to the platform; you've helped make YouTube what it is today.

Over the past few days, we’ve heard many questions around monetization and how ads are served against videos by LGBTQ creators. We know this has been both confusing and painful, and want you to know that we hear you. YouTube is an open platform and we support the free expression of creators with a wide range of views. But we don’t allow paid advertising that disparages people based on who they are and we remove ads that violate this basic principle.

We also want to tell the world how proud we are of LGBTQ creators and our broader community. We hope you'll join us in celebrating everyone who’s #ProudToCreate a better future with their imagination, creativity, talent, and truth. From vogue to ballet, home videos to fine art, electropop to piano, Olympic ice skating to skateboarding, creative self-expression has proven to have the power to change the world.


All of these creators use their art and expression to imagine a better future, and in doing so, help create one. Keep your eye out for even more stories on our YouTube Spotlight Channel, Twitter, and Instagram. What are you #ProudToCreate?

Posted by Ariel, Devon, and Victor on behalf of YouTube’s LGBTQ Employee Resource Group

Source: YouTube Blog


GOOOAL! Get ready for the 2018 FIFA World Cup™ on YouTube

As the world eagerly awaits the 2018 FIFA World Cup in Russia, football fans are turning to YouTube to research and gear up for this summer’s tournament. In fact, global interest for the 2018 FIFA World Cup continues to grow, with search volume across Google and YouTube besting that of the Olympics, as well as other major sporting events.

To better understand what football fans are watching on YouTube, we researched which national teams, players, and football-related videos were trending on the platform over the past year:

Latin American teams and players lead the world in viewership
YouTube users around the world spent the most time watching videos related to Latin American teams. When it comes to watch time in 2017, the top five most popular national teams consist of Argentina, Brazil, Peru, Portugal, and Mexico.

Below are the most popular 2018 FIFA World Cup teams in each of the world’s countries (by the watch time each team received in that country in 2017):



Videos of superstar football players, including Lionel Messi, Neymar da Silva Santos Jr., and Cristiano Ronaldo, all had an 80 percent increase in watch time last year (versus the year prior).



Match recaps, game highlights and trick shots scored high with soccer fans
When it comes to football-related content on YouTube, match recaps, game highlights and trick shots proved popular. Over the past two years, the amount of time people spent watching match recaps on YouTube has more than doubled, and since the last FIFA World Cup, watch time for soccer game highlights has grown by 9x, while watch time for soccer-related trick shots has gone up by 50 percent.

On YouTube, football fans don’t just watch, they participate
People are also turning to YouTube to improve their own soccer skills, with watch time of “Drills and Skills” videos increasing 6x since 2014. Check out some popular soccer tutorials here:


How to watch your favorite 2018 FIFA World Cup moments this summer

Miss a game? Can’t get enough of the action? On YouTube globally, you can catch up on your favorite 2018 FIFA World Cup moments with select video highlights from official FIFA broadcasters in more than 80 countries around the world, including from Fox and Telemundo in the U.S., the BBC in the U.K., ARD Sportschau in Germany, NHK in Japan, Kwese in Nigeria and across Africa, Televisa in Mexico, Latina Televisión in Peru, and more. In the U.S., you’ll be able to watch all games live in markets where YouTube TV is available, with the additional option of using the YouTube TV cloud DVR feature to record matches you can’t catch in the moment.

The excitement doesn’t end on the pitch. There are hundreds of YouTube channels that will take you beyond the games for the complete 2018 FIFA World Cup experience, with live shows, training footage, interviews, banter and match analysis. The official FIFA channel will share content from around the tournament and keep users up-to-date with the latest news. A number of channels will have regular original and exclusive content including the FA with daily content from the English national football team, Germany’s DFB Die Mannschaft will report from the training camp as well as the team’s base camp, and FC Barcelona will even host interviews with Barça World Cup legends.

Join us in the countdown to the official kickoff …

Posted by Team YouTube

Source: YouTube Blog


YouTube Music starts rolling out today

6 reasons you’re gonna like it


Last week we announced the new YouTube Music. Today, we’re excited to start rolling out early access of the new YouTube Music in the U.S., Mexico, Australia, New Zealand and South Korea. To be the first to know when it’s available for you, head to music.youtube.com/coming-soon.

Here are six reasons we think you’re gonna like it:
  1. It’s ALL here. Not just music videos, but official albums, singles, remixes, live performances, covers and hard-to-find music you can only get on YouTube.
  2. Recommendations built for you. A home screen that dynamically adapts to provide recommendations based on what you’ve played before, where you are and what you’re doing. At the gym workin’ on that fitness? Escaping during your commute? The right music is right here, built just for you.
  3. Thousands of playlists across any genre, mood or activity. Try “Blogged 50” to discover new music or “Indie Under Pressure” to get the heart rate going.
  4. Smart search so we’ll find the song, even if you can’t remember what it’s called. “That rap song with flute”? We got you. You can also search by lyrics (even if they’re wrong). It’s “Starbucks lovers,” right?
  5. The hottest videos. We’ll keep you on top of what’s hot! The hottest videos in the world right now are right there, on their own dedicated Hotlist screen. Today in the U.S., it features Anderson.Paak, Jessie Reyez, and G-Eazy.
  6. No internet? No problem. Paid members can download music and listen ad-free and in the background. Plus, your Offline Mixtape automatically downloads songs you love just in case you forgot to.



To the Google Play Music users out there, nothing will change - you’ll still be able to access and add to all of your purchased music, uploads and playlists in Google Play Music just like always. For additional information on what we announced last week, be sure to check out our blog.

We can’t wait for music fans across the globe to get their hands on YouTube Music! If you’re interested in learning more and getting access, head to music.youtube.com/coming-soon.

Elias Roman, Product Manager, YouTube Music, recently played "Miranda Lambert - Little Red Wagon."

Source: YouTube Blog


YouTube Shines a light on next generation of superstars with Artist on the Rise program

Colombian-Canadian singer-songwriter Jessie Reyez debuts as first YouTube Artist on the Rise

Many fans can tell you about the first time they heard an incredible new song or watched a groundbreaking video from a musical newcomer. Some of the most memorable moments with artists happen early. That’s why we aimed to capture those moments with last year’s launch of Artist on the Rise on YouTube’s Trending tab, which spotlights three songs from emerging artists every week.

To support and help more artists get discovered at every phase of their career, today we’re expanding the Trending tab feature with the launch of a new monthly program called Artist on the Rise.

The program will promote a diverse lineup of music’s most important new voices across all genres, connecting them with fans worldwide through in-product promotion and programming, out-of-home, social and fan events at YouTube Spaces. The Artist on the Rise Trending tab will also continue to feature three songs a week from emerging artists that are making a significant impact on YouTube.

The program’s first Artist on the Rise is Jessie Reyez, a 27-year-old Colombian-Canadian singer-songwriter signed to Island / FMLY and known for her smoky voice, outspoken lyrics and soulful R&B hooks. She's grown from an aspiring artist covering hits like Adele's "Hello," to become a star in her own right, receiving the Juno Award for Breakthrough Artist of the year and partnering with Calvin Harris on the track "Hard to Love." In true YouTube fashion, she's cultivated a loyal fanbase over the years, racking up 22.6 million views for her breakout hit "Figures." 2018 will be a huge year for Jessie – if you don't know her now, you will soon.

To check out more from Jessie Reyez, head to her story on the YouTube for Artists blog and stay tuned on the Artist blog and @YouTubeMusic’s socials for future updates on YouTube's Artist on the Rise program.

-- YouTube Music

Source: YouTube Blog


Introducing YouTube Premium

Since launching YouTube Red in 2015, we’ve been thrilled with how people are enjoying the service, whether it’s downloading videos for a flight, binging the first season of Cobra Kai, or listening to the wide breadth of ad-free music. As part of ongoing enhancements to the member experience, today we’re excited to announce that YouTube Red is becoming YouTube Premium!

The new YouTube Premium includes:

  • The new YouTube Music: ad-free, with background listening and downloads
  • More, bigger original series and movies
  • Ad-free, background play, and downloads across YouTube

It’s all coming soon to even more countries.

YouTube Music

  • The new YouTube Music is a music streaming service that combines music listening with the magic of YouTube: making the world of music easier to explore and more personalized than ever. YouTube Music includes a reimagined mobile app and brand new desktop player that are designed for music.
  • YouTube Premium unlocks the full YouTube Music experience: ad-free music, background listening, and downloads.

YouTube Originals

  • With YouTube Premium, you’ll get access to the full slate of YouTube Originals, including recent hits like the Karate Kid-inspired series, Cobra Kai, the dance drama, Step Up: High Water, and upcoming series like the sci-fi thriller, Impulse, and Liza Koshy's Liza on Demand.
  • More new Originals from around the globe are on the way—featuring comedies, dramas, reality series and action adventure shows from the U.K., Germany, France, Mexico, and more.

Ad-free, background play, and downloads across YouTube

  • YouTube Premium will continue to provide an ad-free experience, background play, and downloads across the millions of videos on YouTube, which simultaneously supports our incredible creators and artists.

Pricing and Availability

  • YouTube Premium rolls out soon in existing markets: the United States, Australia, New Zealand, Mexico, and South Korea*. It’s also coming soon to new markets: Austria, Canada, Denmark, Finland, France, Germany, Ireland, Italy, Norway, Russia, Spain, Sweden, Switzerland, and the United Kingdom. We look forward to more expansion throughout 2018 and beyond.
  • YouTube Premium will be available for $11.99 per month (U.S. price) or you can unlock the full experience of the new YouTube Music by itself with Music Premium for $9.99 per month (U.S. price).
  • When YouTube Premium launches, YouTube Red members will automatically receive access at their current price. In countries where YouTube Red is currently available, a new member can also secure this price ($9.99 in the U.S.) by joining now at youtube.com/red.**

*South Korea will only offer YouTube Premium at the current price of YouTube Red.
**If that price changes in the future, we will give plenty of notice


Source: YouTube Blog


YouTube Music, a new music streaming service, is coming soon

From Beyonce’s livestream at Coachella to landmark videos like “Despacito,” “New Rules” and “This Is America,” more than 1 billion music fans come to YouTube each month to be part of music culture and discover new music. It’s also where over 2 million artists come to share their voices and art with the world. YouTube is where artists and fans connect: creating and discovering a world of music.

But YouTube was made for video, not just music. On Tuesday, May 22, we’ll be changing that by introducing YouTube Music, a new music streaming service made for music with the magic of YouTube: making the world of music easier to explore and more personalized than ever. The days of jumping back and forth between multiple music apps and YouTube are over. Whether you want to listen, watch or discover, it’s all here. YouTube Music is a new music streaming service made for music: official songs, albums, thousands of playlists and artist radio plus YouTube’s tremendous catalog of remixes, live performances, covers and music videos that you can’t find anywhere else - all simply organized and personalized. For the first time, all the ways music moves you can be found in one place.



So what is YouTube Music exactly?

A new music streaming service from YouTube

  • A reimagined mobile app and brand new desktop player that are designed for music.
  • YouTube Music has thousands of playlists, the official versions of millions of songs, albums, artist radio and more, in addition to all the music videos people expect from YouTube.

Find more of the music you’re looking for

  • Remixes, covers, live versions as well as deep cuts you can’t find anywhere else – from the biggest artists in the world to freshest voices breaking through.
  • New and iconic videos from "God’s Plan" and "Havana" to "Thriller," "Sledgehammer," and more.
  • YouTube Music search works even if fans don’t know exactly what they’re looking for … we’ll find it if they describe it (try “that hipster song with the whistling”) or give us some lyrics (try “I make money moves”).

Effortlessly discover new music

  • YouTube Music’s personalized home screen dynamically adapts to provide recommendations based on people’s listening history, where they are and what they’re doing. At the airport? We’ll recommend something relaxing before the flight. Entering the gym? We’ll suggest some beats to get the heart-rate going.
  • Thousands of playlists built to help you discover new music. That means no matter what kind of music you like, where you are, what you’re doing, or what mood you’re in, you can easily find the right playlist for that moment.

While fans can enjoy the new ad-supported version of YouTube Music for free, we’re also launching YouTube Music Premium, a paid membership that gives you background listening, downloads and an ad-free experience for $9.99 a month. If you are a subscriber to Google Play Music, good news, you get a YouTube Music Premium membership as part of your subscription each month. And if you use Google Play Music, nothing will change -- you’ll still be able to access all of your purchased music, uploads and playlists in Google Play Music just like always.

To extend the features of YouTube Music Premium beyond the music app, we’re soon introducing YouTube Premium, the new name for our YouTube Red subscription service. YouTube Premium includes ad-free, background and offline across all of YouTube, as well as access to all YouTube Originals including Cobra Kai, Step Up: High Water and Youth & Consequences. YouTube Premium will continue to provide an ad-free experience, background play, and downloads across the millions of videos on YouTube. But because it includes our brand new YouTube Music service, the price will be $11.99 for all new members. If you’re already a YouTube Red (soon to be YouTube Premium) member, don’t worry you’ll still enjoy your current price.

Starting Tuesday, we're rolling out the new YouTube Music experience in the U.S., Australia, New Zealand, Mexico and South Korea*. It will expand more broadly in the coming weeks. We’ll also soon be launching in Austria, Canada, Denmark, Finland, France, Germany, Ireland, Italy, Norway, Russia, Spain, Sweden, Switzerland and the United Kingdom. If you want to know when the new YouTube Music is available in your country, head to music.youtube.com/coming-soon and let us know you’re interested.

Elias Roman, Product Manager - YouTube Music, recently listened to In Due Time by Outkast

*South Korea will only offer the YouTube Premium membership, not YouTube Music Premium.

Source: YouTube Blog


Meet the 2018 Creators for Change Global Ambassadors

Today, we welcome 47 incredible creators to the YouTube Creators for Change program as the 2018 class of Ambassadors. This global initiative, which we kicked off in 2016, spotlights inspirational creators who use YouTube’s global reach to change conversations around tough issues and make a truly positive impact on the world. Chosen for their passion and dedication to creating social change, these YouTube creators come from over 16 countries and represent a combined audience of 20 million fans:



The 2018 class features 31 new creators as well as 16 creators from last year’s program (those returning are distinguished with a *):


As part of our $5M investment in this program, these creators will receive support from YouTube through a combination of project funding, mentorship opportunities, and ongoing production assistance at our YouTube Spaces. They’ll also join us for our second annual Social Impact Camp at YouTube Space London this summer. The Social Impact Camp is an exclusive two-day-long camp featuring inspirational speakers, video production workshops, and mentorship opportunities with experts as well as time for the Ambassadors to connect with one another.

We’re also joining forces with the United Nations Development Programme (UNDP) and social change agency Love Frankie to support YouTube creators from the Asia-Pacific region who are passionate about creating social impact and tackling tough issues through their videos. First up for this new partnership will be a series of Boot Camps in Australia, Indonesia, Malaysia, Philippines and Thailand between June - November 2018 where local creators will workshop creating content about local issues alongside experts such as NGOs, academic authorities, and subject matter specialists. Following these Boot Camps, select local creators will participate in a three-month Academy Program that includes mentoring from Creators for Change Ambassadors, local experts, and NGOs to help produce informed, high-quality content that resonates in their countries.

Over the next few months, the 2018 Creators for Change Ambassadors will kick off projects addressing hate speech, xenophobia and/or extremism through different creative forms, such as a series celebrating the Black community within Brazil and a video project that creates awareness about the negative impact that hate speech can have on mental and physical well-being. There are many more incredible ideas in the works -- we can’t wait to share more from these inspiring YouTube role models soon.

To the creators who are joining us as 2018 Ambassadors: thank you. We’re humbled to be working with you on sharing your messages of hope and tolerance.

-- Juniper Downs, Head of YouTube Public Policy

Source: YouTube Blog