Author Archives: Anish Kattukaran

Introducing the redesigned AdMob with new tools that make it even easier to earn

It has been a busy time here in Mountain View as more than 7,000 developers joined us at Shoreline Amphitheater for this year’s Google I/O. We made a number of big product announcements but I can’t help being most excited about one in particular — the newly redesigned AdMob!

Many of you rely on in-app ads for revenue — in fact, over 1 million apps now use AdMob to earn across iOS and Android. And to date, we’ve paid out over $3.5 billion dollars to developers like you. But we knew we could be doing even more to help you be successful. So we rebuilt the AdMob platform from the ground up to help you build a profitable business faster and to stay profitable as you scale.

Simple to use with a brand new user interface

Your time is valuable and we want you to spend it growing your business, not navigating our screens. With the new AdMob, everything from navigation to dashboards has been organized around your apps. The tools and features you need most are right at your fingertips. We’ve also applied Material Design across the entire AdMob platform to make your experience intuitive and productive at every step.

When you log in to the new experience, you’ll see a streamlined interface that surfaces key growth trends and gives you a quick snapshot of how your apps are performing. Whether you have one app or fifty, the new app picker will help you rapidly navigate through the new AdMob experience. In addition, we’ve added a simplified dashboard with a complete breakdown of your revenue. From here you can see how ads are impacting critical metrics like lifetime value, engagement, and retention for each app.
With the new AdMob, it’s easier to find your way to what you need

Richer insights with a deep integration with Firebase

We know that you have many different options when it comes to making money for your app business. Whether you decide to use in-app purchases, subscriptions, ads, or commerce, we know how valuable a holistic view can be for making decisions and monitoring how even slight monetization changes can impact user experience. Historically compiling all of this data has required multiple tools and has been time consuming at best and impossible for most. So we’re putting comprehensive analytics at your fingertips through an integration with Google Analytics for Firebase.

With this integration you can see new reporting across all of your revenue sources and dig deeper in Firebase to see how both lifetime value and user behavior are affected.

To get started, link your AdMob and Firebase accounts and update to the latest version of the SDKs. Once linked, you'll have access to detailed ad revenue data and user insights like time spent in the app and in-app purchases—all in one place. Your Firebase account can now access your ad signals and AdMob can access your app usage signals for deeper level insights. With instant access to detailed ad revenue data plus consumer insights like session duration and ad exposure you no longer have to deal with endless spreadsheets or make wild guesses.
Power a smarter monetization strategy with the right data, all in one place.

With a more complete view of lifetime value, you now have the data you need to create a monetization strategy with complete confidence. Marcin Krakowiak, co-founder of Byss Mobile, is already a fan: “Creating a sustainable monetization strategy has been the core focus of our team as we continue diversifying our portfolio of apps. Having meaningful, accurately connected data sources is key to developing that strategy. This new integration between Firebase and AdMob does just that. We are finally able to analyze lifetime value of both in-app purchases and ads to test and create a more profitable monetization strategy.”


Advanced controls to help you scale with Mediation Groups

If you already use AdMob, you know that mediation is a great way to monetize across multiple ad networks. Well, mediation just got even better with the addition of mediation groups.

Historically, you needed to configure mediation for every ad slot and geography. Developers using mediation often found this process extremely time consuming. We’ve introduced mediation groups in AdMob, to make all of this easier. Just set up mediation once and then assign that group to different ad units and countries across all of your apps in a single step. You can also make calls to outbound networks up to three times in a mediation chain, helping you to maximize revenue.
Set up and activate a new mediation group with just a few clicks.

We hope you’ll take advantage of mediation groups and everything else the redesigned AdMob platform has to offer — because it’s been built with you in mind! We’re here to support your success as an app developer, and we’re really excited to see how you use these new tools to grow your business. Become a part of the millions of apps using AdMob by putting our new monetization tools to work.

Visit the Help Center or contact your Google account team to see when you’ll have access to these great features.

Posted by: Duke Dukellis, Group Product Manager, AdMob











Source: Inside AdMob


Investing in choice: New Viewability options on YouTube

Cross-posted from the Google Agency Blog
If you can’t measure it, how do you know it worked? With this simple principle in mind, we’ve been investing in a broad set of measurement solutions for brands through a combination of product innovation with our own solutions like Brand Lift and Active View and partnerships with leading third parties like comScore and Nielsen on GRPs.

Viewability has long been a focus for us. Built on the foundation of our Active View technology, we launched the ability to buy only viewable impressions on the Google Display Network back in December 2013 and recently completed moving over the last advertiser campaigns from CPMs to viewable CPMs. We’ve worked to ensure viewability rates on YouTube are amongst the industry’s highest. And Active View now works seamlessly across video, display, mobile web and mobile apps (on YouTube and for publishers using DoubleClick for Publishers), and has been adopted by over 80% of advertisers using the DoubleClick platform.

With the MRC-defined industry standard as a base-line for viewability, we are also helping advertisers and agencies go beyond transacting on the industry standard to also measure individual viewability objectives. In order to support this we have begun launching supplementary metrics in Active View, like the ability to see average viewable time and soon when an ad is 100% in view for any length in time. These are the first few in a lineup of supplementary metrics that will provide advertisers with additional data points relevant to their specific campaigns and needs.

Announcing 3rd party viewability reporting on YouTube - bringing you more choice

Today, we're continuing our approach of driving product innovation and supporting choice by announcing that we're broadening the options for advertisers measuring viewability on YouTube. Along with Active View, advertisers will also be able to choose from third party vendors.

Moat, Integral AdScience, comScore and DoubleVerify are a select set of third party vendors that have been approved to report ad viewability on YouTube, beginning with Moat in early 2016. Through these partnerships, we’ll continue to expand measurement options for marketers on YouTube, while maintaining the highest levels of security and privacy for users, advertisers and creators.
“Independent 3rd party verification is extremely important to ensuring that our clients’ media is running as effectively and efficiently as possible. As a long-time partner, IPG Mediabrands is pleased to see Google continue its work to move the industry forward on viewability by allowing independent verification of YouTube, and applaud this recent decision.”
Mitchell Weinstein, SVP Ad Operations, IPG Mediabrands

Keith Weed, Chief Marketing and Communications Officer at Unilever added:
"Having partners like Google address these challenges helps to push the entire industry forward. This move will generate better industry-wide standards across viewability and third party verification practices and continues the momentum in the right direction."
Keith Weed, Chief Marketing and Communications Officer, Unilever
Stay tuned for continued investments in the viewability space, including ongoing product innovation updates to Active View as well as additional partnerships. Together with our partners, our goal is to help our clients measure every moment that matters.
Posted by Sanaz Ahari
Group Product Manager, Brand Measurement, Google

Investing in Choice: New Viewability options on YouTube

If you can’t measure it, how do you know it worked? With this simple principle in mind, we’ve been investing in a broad set of measurement solutions for brands through a combination of product innovation with our own solutions like Brand Lift and Active View and partnerships with leading third parties like comScore and Nielsen on GRPs.

Viewability has long been a focus for us. Built on the foundation of our Active View technology, we launched the ability to buy only viewable impressions on the Google Display Network back in December 2013 and recently completed moving over the last advertiser campaigns from CPMs to viewable CPMs. We’ve worked to ensure viewability rates on YouTube are amongst the industry’s highest. And Active View now works seamlessly across video, display, mobile web and mobile apps (on YouTube and for publishers using DoubleClick for Publishers), and has been adopted by over 80% of advertisers using the DoubleClick platform.

With the MRC-defined industry standard as a base-line for viewability, we are also helping advertisers and agencies go beyond transacting on the industry standard to also measure individual viewability objectives. In order to support this we have begun launching supplementary metrics in Active View, like the ability to see average viewable time and soon when an ad is 100% in view for any length in time. These are the first few in a lineup of supplementary metrics that will provide advertisers with additional data points relevant to their specific campaigns and needs.

Announcing 3rd party viewability reporting on YouTube - bringing you more choice

Today, we're continuing our approach of driving product innovation and supporting choice by announcing that we're broadening the options for advertisers measuring viewability on YouTube. Along with Active View, advertisers will also be able to choose from third party vendors.

Moat, Integral AdScience, comScore and DoubleVerify are a select set of third party vendors that have been approved to report ad viewability on YouTube, beginning with Moat in early 2016. Through these partnerships, we’ll continue to expand measurement options for marketers on YouTube, while maintaining the highest levels of security and privacy for users, advertisers and creators.
“Independent 3rd party verification is extremely important to ensuring that our clients’ media is running as effectively and efficiently as possible. As a long-time partner, IPG Mediabrands is pleased to see Google continue its work to move the industry forward on viewability by allowing independent verification of YouTube, and applaud this recent decision.”
Mitchell Weinstein, SVP Ad Operations, IPG Mediabrands

Keith Weed, Chief Marketing and Communications Officer at Unilever added:
"Having partners like Google address these challenges helps to push the entire industry forward. This move will generate better industry-wide standards across viewability and third party verification practices and continues the momentum in the right direction."
Keith Weed, Chief Marketing and Communications Officer, Unilever
Stay tuned for continued investments in the viewability space, including ongoing product innovation updates to Active View as well as additional partnerships. Together with our partners, our goal is to help our clients measure every moment that matters.

Posted by Sanaz Ahari
Group Product Manager, Brand Measurement, Google

Focusing investments to improve buying on YouTube

At YouTube, over the past few years we’ve heard from clients that they want to access our marquee formats, such as TrueView, through programmatic channels. We’ve been investing to make that happen and recently made TrueView ads, which represent 85% of YouTube in-stream ads, available programmatically in DoubleClick Bid Manager (DBM). Clients have been pleased with the performance: those buying TrueView this way are already seeing higher engagement and view-through rates than with other video ad formats.

To continue improving the YouTube advertising experience for as many of our clients as possible, we’ll be focusing our future development efforts on the formats and channels used by most of our partners. To enable that, as of the end of the year, we’ll no longer support the small amount of YouTube buying happening on the DoubleClick Ad Exchange.

With this change, we’ll be able to invest even more in creating the best and most effective YouTube advertising and buying experiences possible, continuing our efforts in TrueView and offerings like Google Preferred. Video advertising and programmatic buying are growing rapidly and being focused in our investments will help us drive them forward at an even faster rate.

Posted by Neal Mohan, VP, Display & Video Advertising, Google

The measurement revolution: An update

Over the past few years we’ve been committed to investing in a suite of new metrics that would be as actionable for brand marketers as the click has become for performance advertising. In that spirit, today we are announcing a new GRP solution, comScore vCE in DoubleClick, and updates to our Active View viewability solution.

Our goal is to enable brand marketers to answer some essential questions about the success of their campaigns:

Announcing an update to Active View - Ensuring your ads are seen

If a human being never has a chance to see your ad, then nothing else matters - the campaign will not succeed. That’s why we’ve been steadily introducing Active View technology across our product suite: the ability to buy based on viewability in AdWords, and reporting on viewability in our DoubleClick advertiser and publisher platforms. In a recent study that we published we found that 46% of all video ads on the web did not even have a chance to be seen. This contextualized the importance of video viewability and the launch of Active View for Video a few months ago.

We are firm believers in the IAB / MRC standard as the minimum viable definition for a viewable impression. We also recognize that there is a need for secondary metrics that complement the single standard and support individual advertisers’ objectives. In light of this, we are announcing that starting today, Active View users will be able to measure average viewable time - the average time, in seconds, a given ad appeared on screen - in DoubleClick Bid Manager.

Since introducing Active View, we’ve seen tremendous momentum with over 80% of clients having adopted our viewability technology. These advertiser and publisher clients have told us time and again that they would like to use Active View to measure viewability across all their media buys. So we are working with these clients to expand Active View beyond Google’s media and platforms.

Announcing comScore vCE in DoubleClick: Ensuring you reach the right audience faster

Last year we announced our partnership with comScore to bring to market a completely tagless and digitally actionable metric that would make real-time GRP measurement a reality for advertisers and publishers. Today we are announcing the culmination of that partnership: comScore vCE in DoubleClick.

comScore vCE in DoubleClick is the first independent, completely tagless, audience delivery measurement service to be directly integrated into an ad server and will give advertisers and publishers a trusted comScore audience measurement solution for both video and display that is effortless to set up and actionable.
This new GRP measurement solution is now widely available for all of our DoubleClick customers across DoubleClick Digital Marketing and DoubleClick for Publishers. This means advertisers can now see if they’re reaching their target audience as it happens. And publishers will be able to make adjustments during the course of a campaign to meet their advertisers’ needs -- no more after the fact reporting and make-goods.

With this tagless and single-click workflow, advertiser and publisher clients will have 100% coverage. Publishers will have the ability to forecast their audience availability to ensure they meet advertiser commitments. For advertisers, in addition to scheduled reports we are introducing new audience cards that surface reports with simple and easy to read visuals.



Measurement Matters

We will continue to look for opportunities to raise the bar on measurement through a combination of product innovation and partnership with industry leaders.

We’re excited about the progress we’ve made in enabling advertisers to ensure that their ads reached the right audience and were actually seen. But our biggest investments in measurement still lie ahead as we work to help advertisers understand what their audiences thought and ultimately did as a result of seeing their ads.

Posted by Sanaz Ahari, Group Product Manager, Brand Measurement

The measurement revolution: An update

Over the past few years we’ve been committed to investing in a suite of new metrics that would be as actionable for brand marketers as the click has become for performance advertising. In that spirit, today we are announcing a new GRP solution, comScore vCE in DoubleClick, and updates to our Active View viewability solution.

Our goal is to enable brand marketers to answer some essential questions about the success of their campaigns:

Announcing an update to Active View - Ensuring your ads are seen

If a human being never has a chance to see your ad, then nothing else matters - the campaign will not succeed. That’s why we’ve been steadily introducing Active View technology across our product suite: the ability to buy based on viewability in AdWords, and reporting on viewability in our DoubleClick advertiser and publisher platforms. In a recent study that we published we found that 46% of all video ads on the web did not even have a chance to be seen. This contextualized the importance of video viewability and the launch of Active View for Video a few months ago.

We are firm believers in the IAB / MRC standard as the minimum viable definition for a viewable impression. We also recognize that there is a need for secondary metrics that complement the single standard and support individual advertisers’ objectives. In light of this, we are announcing that starting today, Active View users will be able to measure average viewable time - the average time, in seconds, a given ad appeared on screen - in DoubleClick Bid Manager.

Since introducing Active View, we’ve seen tremendous momentum with over 80% of clients having adopted our viewability technology. These advertiser and publisher clients have told us time and again that they would like to use Active View to measure viewability across all their media buys. So we are working with these clients to expand Active View beyond Google’s media and platforms.

Announcing comScore vCE in DoubleClick: Ensuring you reach the right audience faster

Last year we announced our partnership with comScore to bring to market a completely tagless and digitally actionable metric that would make real-time GRP measurement a reality for advertisers and publishers. Today we are announcing the culmination of that partnership: comScore vCE in DoubleClick.

comScore vCE in DoubleClick is the first independent, completely tagless, audience delivery measurement service to be directly integrated into an ad server and will give advertisers and publishers a trusted comScore audience measurement solution for both video and display that is effortless to set up and actionable.
This new GRP measurement solution is now widely available for all of our DoubleClick customers across DoubleClick Digital Marketing and DoubleClick for Publishers. This means advertisers can now see if they’re reaching their target audience as it happens. And publishers will be able to make adjustments during the course of a campaign to meet their advertisers’ needs -- no more after the fact reporting and make-goods.

With this tagless and single-click workflow, advertiser and publisher clients will have 100% coverage. Publishers will have the ability to forecast their audience availability to ensure they meet advertiser commitments. For advertisers, in addition to scheduled reports we are introducing new audience cards that surface reports with simple and easy to read visuals.



Measurement Matters

We will continue to look for opportunities to raise the bar on measurement through a combination of product innovation and partnership with industry leaders.

We’re excited about the progress we’ve made in enabling advertisers to ensure that their ads reached the right audience and were actually seen. But our biggest investments in measurement still lie ahead as we work to help advertisers understand what their audiences thought and ultimately did as a result of seeing their ads.

Posted by Sanaz Ahari, Group Product Manager, Brand Measurement

Four ways to make video advertising work in a complex media landscape

At the DoubleClick Leadership Summit, we discussed the implications for brands, broadcasters and publishers of the shift from Primetime to All-the-time.

As part of our presentation, we focussed on four ways for brands to break through the noise and cut through the cross-screen complexity to drive more effective video advertising:
  • Be on the best screen for the moment
  • Connect and engage with every interaction
  • Buy smarter across every screen
  • Focus on impact not views

Read the article on the new DoubleClick.com to learn what each of these mean for advertisers, broadcasters and publishers?

-
Published by 
Rany Ng, Director of Product Management, Video & TV Advertising, Google
Anish Kattukaran, Product Marketing Manager, Video Platforms & Brand Measurement, Google

Four ways to make video advertising work in a complex media landscape

At the DoubleClick Leadership Summit, we discussed the implications for brands, broadcasters and publishers of the shift from Primetime to All-the-time.

As part of our presentation, we focussed on four ways for brands to break through the noise and cut through the cross-screen complexity to drive more effective video advertising:
  • Be on the best screen for the moment
  • Connect and engage with every interaction
  • Buy smarter across every screen
  • Focus on impact not views

Read the article on the new DoubleClick.com to learn what each of these mean for advertisers, broadcasters and publishers?

-
Published by 
Rany Ng, Director of Product Management, Video & TV Advertising, Google
Anish Kattukaran, Product Marketing Manager, Video Platforms & Brand Measurement, Google

2 days to go: SMG’s Laura Desmond previews her keynote at the DoubleClick Leadership Summit

Laura Desmond, Global CEO at Starcom Mediavest Group, will be keynoting the live stream from the DoubleClick Leadership Summit on June 17th. We caught up with Laura for a quick glimpse of what she’ll be speaking to and what owning the moment means to her. 

Register now to hear her live on June 17 at 9AM ET.

The rate of change is only accelerating, driven by rapid technology advancements and evolving consumer behaviors. FOMO isn’t just for millennials anymore—it’s a pressure our industry feels everyday.

Brands need to shift from mass-market strategies to precision ones that deliver relevancy along with immediacy. Core to delivering is keeping the consumer at the center, understanding them deeply, and delivering experiences that match their pace and purpose. 

Owning the moment requires more than just being “real-time.” Winning now depends on the ability to mix velocity and relevancy, drawing upon data, unification, personalization and agility. 

On Wednesday, I’ll be sharing how against a backdrop of great change, brands can drive impact with velocity marketing. Today’s best marketers are much like the hottest EDM mix artists -- leveraging technology, data, and collaboration to own the moment, deliver relevancy, and spur action. 

Register now to hear more from Laura on Wednesday, June 17th at 9AM ET.

Guest post by Laura Desmond, Global Chief Executive Officer, Starcom Mediavest Group

2 days to go: SMG’s Laura Desmond previews her keynote at the DoubleClick Leadership Summit

Laura Desmond, Global CEO at Starcom Mediavest Group, will be keynoting the live stream from the DoubleClick Leadership Summit on June 17th. We caught up with Laura for a quick glimpse of what she’ll be speaking to and what owning the moment means to her. 

Register now to hear her live on June 17 at 9AM ET.

The rate of change is only accelerating, driven by rapid technology advancements and evolving consumer behaviors. FOMO isn’t just for millennials anymore—it’s a pressure our industry feels everyday.

Brands need to shift from mass-market strategies to precision ones that deliver relevancy along with immediacy. Core to delivering is keeping the consumer at the center, understanding them deeply, and delivering experiences that match their pace and purpose. 

Owning the moment requires more than just being “real-time.” Winning now depends on the ability to mix velocity and relevancy, drawing upon data, unification, personalization and agility. 

On Wednesday, I’ll be sharing how against a backdrop of great change, brands can drive impact with velocity marketing. Today’s best marketers are much like the hottest EDM mix artists -- leveraging technology, data, and collaboration to own the moment, deliver relevancy, and spur action. 

Register now to hear more from Laura on Wednesday, June 17th at 9AM ET.

Guest post by Laura Desmond, Global Chief Executive Officer, Starcom Mediavest Group