Announcing New Google Mobile Ads SDK for Android

We're enthused to announce a new version of our Mobile Ads SDK for Android.

Our big change for this version are our new Custom Event APIs. After updating our mediation APIs in our last release, Custom Events were up for a refresh. Our new-and-improved Custom Event APIs make it even easier to implement your own mediation adapter or show a custom view in your ad space.

Remember that after August 1st the Play Store will no longer accept submissions using the legacy SDK, so please update your apps to use the latest version of Google Play Services.

For a full list of SDK changes, check out our release notes. For technical questions, post them on our forum. We're stoked about these improvements, and hope you find them useful!