The YouTube API Services Terms of Service are developers’ rules of the road, and like any rules of the road, they need to be updated over time as usage evolves. As we've grown, so has an entire ecosystem of companies that support users, creators and advertisers, many of them built on top of YouTube’s API Services. We haven’t had major updates to our API Services Terms of Service in over four years, so during the past several months we've been speaking to developers and studying how our API Services are being used to make sure that our terms make sense for the YouTube of today. We updated the YouTube API Services Terms of Service to keep up with usage growth, strengthen user controls and protections even further, and address misuse. You can find the updated terms here.
In order to provide more guidance to developers, which has been a key ask, we are introducing new Developer Policies. They aim to provide operational guidelines for accessing and using our API Services, covering user privacy and data protection, data storage, interface changes, uploads, comments, and more. You can read the full Developer Policies here.
In addition to the new terms, we're also announcing the upcoming YouTube’s Measurement Program. This new certification program will help participants provide accurate, consistent, and relevant YouTube measurement data to their clients and users, thereby helping them make informed decisions about YouTube. We’ll launch the program with a few initial partners before scaling it more broadly. Please visit the YouTube’s Measurement Program website to learn more.
We developed these updates with a few core principles in mind:
- Improving the YouTube experience for users and creators. Every month, we update our app and site with dozens of new features for users and creators. We want to make sure that every application or website takes advantage of the latest and greatest YouTube functionalities. That’s why we’re introducing a Requirement of Minimum Functionality, which is designed to ensure users have a set of basic functionality around core parts of their YouTube experience, like video playback, comment management, video upload, and other services.
- Strengthening user data and privacy. We want to help foster innovative products while giving users even more control around data privacy and security. These updated terms serve to strengthen our existing user controls and protections even further. For example, we now require developers to have a privacy policy that clearly explains to users what user info is accessed, collected and stored.
- Fostering a healthy YouTube ecosystem. While we want to continue to encourage growth of our ecosystem, we also need to make sure our terms limit misuse. As the YouTube developer ecosystem evolved, we saw some fantastic uses of our API Services. Sadly, with amazing uses, there have also been a handful of applications that have misused our API Services. These updated terms serve to further protect against misuse and protect users, creators, and advertisers.
While we understand these updated terms and new policies may require some adjustment by developers, we believe they’ll help ensure our ecosystem remains strong and poised for growth. Again, to ensure developers have sufficient time to understand and adapt to these changes, the updated YouTube API Services Terms of Service and the new Developer Policies will take effect six months from now, on February 10, 2017. Please do take the time to read and become familiar with them. If you have any questions please get in touch with us via [email protected].
Posted by Shalini GovilPai, Global Head of Technology Solutions