AdWords click measurement improvements and migration

Earlier this month, the following improvements were made available to all users:
  • Setting finalUrlSuffix at the customer, campaign, ad group, ad, and extension level in all AdWords accounts. Previously, this feature was only available in test accounts.
  • Specifying up to eight custom parameters. Previously, the maximum number of custom parameters was three.
As announced earlier this year, starting October 30, 2018, parallel tracking will be required for all AdWords accounts. With the above features in place, the AdWords API now supports all the features needed to migrate your accounts to parallel tracking, so we encourage you to get started on the migration as soon as possible. The detailed AdWords API guide and accompanying implementation checklist will walk you through the required changes.

If you have questions or need help with the migration, please email us at ads-clicktracking-support@google.com.