Monthly Archives: March 2019

An external advisory council to help advance the responsible development of AI

Last summer we announced Google’s AI Principles, an ethical charter to guide the responsible development and use of AI in our research and products. To complement the internal governance structure and processes that help us implement the principles, we’ve established an Advanced Technology External Advisory Council (ATEAC). This group will consider some of Google's most complex challenges that arise under our AI Principles, like facial recognition and fairness in machine learning, providing diverse perspectives to inform our work. We look forward to engaging with ATEAC members regarding these important issues and are honored to announce the members of the inaugural Council:

ATEAC_members.jpg
  • Alessandro Acquisti, a leading behavioral economist and privacy researcher. He’s a Professor of Information Technology and Public Policy at the Heinz College, Carnegie Mellon University and the PwC William W. Cooper Professor of Risk and Regulatory Innovation.
  • Bubacarr Bah, an expert in applied and computational mathematics. He’s a Senior Researcher, designated the German Research Chair of Mathematics with specialization in Data Science, at the African Institute for Mathematical Sciences (AIMS) South Africa and an Assistant Professor in the Department of Mathematical Sciences at Stellenbosch University. 
  • De Kai, a leading researcher in natural language processing, music technology and machine learning. He’s Professor of Computer Science and Engineering at the Hong Kong University of Science and Technology, and Distinguished Research Scholar at Berkeley's International Computer Science Institute.
  • Dyan Gibbens, an expert in industrial engineering and unmanned systems. She’s CEO of Trumbull, a Forbes Top 25 veteran-founded startup focused on automation, data and environmental resilience in energy and defense.
  • Joanna Bryson, an expert in psychology and AI, and a longtime leader in AI ethics. She’s an Associate Professor in the Department of Computing at the University of Bath. She has consulted for a number of companies on AI, notably at LEGO researching child-oriented programming techniques for the product that became LEGO Mindstorms.
  • Kay Coles James, a public policy expert with extensive experience working at the local, state and federal levels of government. She’s currently President of The Heritage Foundation, focusing on free enterprise, limited government, individual freedom and national defense.
  • Luciano Floridi, a leading philosopher and expert in digital ethics. He’s Professor of Philosophy and Ethics of Information at the University of Oxford, where he directs the Digital Ethics Lab of the Oxford Internet Institute, Professorial Fellow of Exeter College and Turing Fellow and Chair of the Data Ethics Group of the Alan Turing Institute.
  • William Joseph Burns, a foreign policy expert and diplomat. He previously served as U.S. deputy secretary of state, and retired from the U.S. Foreign Service in 2014 after a 33-year diplomatic career. He’s currently President of the Carnegie Endowment for International Peace, the oldest international affairs think tank in the United States.

This inaugural Council (full bios here) will serve over the course of 2019, holding four meetings starting in April. We hope this effort will inform both our own work and the broader technology sector. In addition to encouraging members to share generalizable learnings in their ongoing activities, we plan to publish a report summarizing the discussions. Council members represent their individual perspectives, and do not speak for their institutions.

We recognize that responsible development of AI is a broad area with many stakeholders. In addition to consulting with the experts on ATEAC, we’ll continue to exchange ideas and gather feedback from partners and organizations around the world.

McClatchy and Google partner on an experimental lab for local news

Editor’s note: The Google News Initiative is marking its first anniversary with a look at the collaborations and work that has taken place over the last year, as well as what’s planned for the coming year. One of the key programs we’re launching today is the GNI Local Experiments Project. The goal of the program will be testing new approaches in local business models to help the industry as a whole learn what works and what doesn’t. The first effort to emerge is with McClatchy and their Compass Experiment. The following post is by their President and CEO Craig Forman.

At this important time for local news, McClatchy is expanding its partnership with Google to explore and experiment with new sustainable business models for authoritative news and essential information to communities.

Today, we’re introducing The Compass Experiment, which will provide local news coverage to three small to mid-sized U.S. communities that don’t have access to significant local sources of news and information. The effort will be a part of the Local Experiments Project of the Google News Initiative.

Over the next three years, the McClatchy team will launch these new digital-only local news operations on multiple platforms, in collaboration with a team of experts at Google, which is helping support the effort financially. The sites will be 100 percent McClatchy owned and operated and McClatchy will maintain sole editorial control and ownership of the content. Google will have no input or involvement in any editorial efforts or decision making.

The Compass Experiment isn’t about making incremental improvement for local news. It’s about coming up with new approaches, and harnessing the expertise of both McClatchy and Google to create new models. While we don’t know what this will look like at the end of three years, we share a vision for the value and potential impact this collaborative work will have on the local media industry. Our two companies know each other well, having worked closely together over more than a decade—most notably when McClatchy played a key role as one of the launch partners for Subscribe with Google last year.

Our objective at McClatchy is to explore new models for independent local news and information. Google’s objective is to test the business models and operational aspects necessary to succeed in local news. Ultimately, those findings may lead to Google expanding its tools and services to enable other companies to do similar work.

Further details about the Compass Experiment (including locations) will be announced in the coming months. Over time, we’ll share what we’re learning through case studies that cover what’s worked and what’s scalable.

The importance of local journalism and its essential impact on local communities has never been more vital. McClatchy’s 162-year expertise in local news combined with Google’s expertise in technology will help create new paths. Today marks a meaningful step forward.

Dynamic email in Gmail (beta)

What’s changing

We’re opening a beta program for dynamic email in Gmail. Dynamic email allows email senders to embed AMP into messages themselves, making them more actionable and updating them with the most current information.

Who’s impacted

Admins and end users

Why you’d use it

Dynamic emails make emails more useful and interactive in Gmail. Your emails can stay up to date so you’re always seeing the freshest information, like seeing the latest comment threads from Docs, or taking actions, like filling out forms, or replying to comments inline directly from within the message itself.


How to get started

  • Admins: Dynamic email in Gmail Beta is available as an opt-in to all G Suite customers. Admins can opt-in to the beta by going to the Admin console and navigating to Apps > G Suite > Settings for Gmail > User settings. Here they will be able to select the option to Enable dynamic email.

  • End users: Once dynamic email is activated in the Admin console, users will begin seeing dynamic emails from senders who have adopted AMP for Email.

Additional details

This feature is currently only available in Gmail on the web, with mobile coming soon. Email senders who wish to send dynamic emails must register with Google before their messages appear for end users. For more information on how dynamic email works with Vault, check out the Help Center.

Helpful links



Availability

Rollout details


G Suite editions

  • Available to all G Suite editions

On/off by default?

  • This feature will be OFF by default and can be enabled by the admin via the Admin console.


Stay up to date with G Suite launches

Take action and stay up-to-date with dynamic email in Gmail

Over the past decade, our web experiences have changed enormously—evolving from static flat content to interactive apps. Yet email has largely stayed the same with static messages that eventually go out of date, or are merely a springboard to accomplish a more complex task. If you want to take action, you usually have to click on a link, open a new tab and visit another website.

Starting today, we’re making emails more useful and interactive in Gmail. Your emails can stay up to date so you’re always seeing the freshest information, like the latest comment threads and recommended jobs. With dynamic email, you can easily take action directly from within the message itself, like RSVP to an event, fill out a questionnaire, browse a catalog or respond to a comment.

Take commenting in Google Docs, for example. Instead of receiving individual email notifications when someone mentions you in a comment, now, you’ll see an up-to-date thread in Gmail where you can easily reply or resolve the comment, right from within the message.

gmail_comment.gif

Businesses have also already started using dynamic email to make their emails more actionable and relevant, like Booking.com, Despegar, Doodle, Ecwid, Freshworks, Nexxt, OYO Rooms, Pinterest and redBus. Check out examples below—you’ll start to see these dynamic emails in the next few weeks.

First, Pinterest has made it easier to discover new ideas and save them to boards:

gmail_Pinterest.gif

Next, with OYO Rooms, you can browse recommended hotels and rentals, and view details in fewer clicks right from the email:

gmail_oyo.gif

And with Doodle’s dynamic email, you can respond to meeting without opening another website:

gmail_doodle.gif

Like the rest of Gmail, dynamic email is safeguarded by best-in-class privacy and security protections. To ensure added security, those who want to send dynamic email have to be reviewed by Gmail first before they can get started.  

Dynamic emails will begin rolling out to Gmail users on the web today. Mobile support is coming soon. If you’re a G Suite customer, you will be able to enable dynamic email for your organization in the Admin console in the next few days. Heads up: if you’re using another mail app with Gmail, you’ll simply see the static version, and you can always revert back to it in Gmail, if you prefer.

Lastly, if you’re a developer and would like to learn how to build and send emails like these, check out this blog post for inspiration.

Find and book vacation rentals, with help from Google

Finding a place to stay should be simple. We’ve taken many steps over the years to help travelers find the best options and connect with travel providers worldwide.

In 2018, we redesigned our mobile and desktop hotel search experience to help you find hotels by price, location and ratings and began including vacation rentals in hotel search results. Now, to give you a broader set of choices for lodging, we’re expanding the hotel search experience to include a wider assortment of vacation rental properties worldwide.

Starting with our mobile experience, you can see and book vacation rentals from a variety of partners including Expedia, HomeAway, Hotels.com, RedAwning, Rentals United, TripAdvisor, VRBO and more. In the hotel search experience, you can surface vacation rental properties—be it a cabin in Lake Tahoe or a beach house in Sydney—by applying the vacation rentals filter or clicking on the vacation rentals tip.

Vacation Rentals Tip and Filter

You can narrow your search with price and amenity filters, plus browse photos, read reviews and see rates and availability of the vacation rental property. When you’re ready to book, click “Book” to complete your transaction on the travel partner’s page. All property information and bookings are provided and done by the travel partner.

Vacation Rentals Property Information

In the next month, we’ll bring the vacation rentals filter to the Google Hotels desktop experience as well. We hope this helps travelers make fast, effortless decisions—and with more choices on where to stay, your perfect vacation is just a few clicks away.

Celebrating the Apache Software Foundation’s 20th anniversary

This week we join free and open source software communities around the world in celebrating the 20th anniversary of the Apache Software Foundation (ASF). It’s a huge milestone, and as we reflect on it we know there’s a lot to be grateful for.

Google makes extensive use of Apache projects, contribute our own, and most of our open source projects are released under an Apache 2 license. Our community of Googlers decided to mark 20 years of The Apache Way by sharing their thoughts about ASF…

… and we can hardly think of a more fitting way than to do that in the style of a mailing list thread:

FWD: [Discuss] 20 years of The Apache Way

---------- Forwarded message ---------
From: Gris Cuevas <griscuevas@apache.org>
Date: Tue, 26 Mar 2019 at 9:20 a.m.
Subject: Fwd: [DISCUSS] 20 years of The Apache Way
To: The World <dev@world.apache.org>

When we think about the early days of the Internet one of the first names that comes to mind is the Apache Software Foundation (ASF) and its contributions to Open Source! In fact, as I was recently told by a friend in the community, whenever she hears “Apache”, in a technology context, she automatically thinks about the Internet. I was in awe of her testament!

Here are the things I’d love to raise my glass to:

The Apache Way, for Being an Impressive Model for Collaborative Development
Technology as we know it wouldn’t be possible without the outstanding contributions of volunteers from all over the world, who under the umbrella of “The Apache Way,” have developed and maintained some of the most sophisticated software over the years.

When I joined Apache Beam, just a few months after its graduation as a top-level project, I realized how much work could be accomplished by the collaborative culture and the consensus driven decision making fostered by the ASF. Sure, sometimes things might drag a little behind the release schedule. But looking at the big picture, the developments that occurred in the last 20 years have significantly changed and enhanced our lives as they became the backbone and remain at the forefront of technology innovation.

The Community > Code
The Apache model recognizes contributors that help a project thrive, not only with code but also with contributions in project advocacy, documentation and community management. When I became the second non-code committer to Apache Beam, I realized how lucky I was to be part of a project that recognizes contributions of all type. I felt empowered and even more committed to the project. I’m passionate about building communities in open source, which aim to better the world, and I am committed to fostering a positive, diverse culture in which all ideas and perspectives are welcome and all members of  the community have an equal opportunity to influence the technology.

The Apache Way model positions the community at the center of a project, caring for the individuals, their rights and responsibilities. People participate based on their merit and not based on any external affiliation, title, or education.

Ever since, my mission has been to act as an ambassador for Apache projects at Google and to increase our contributions to Apache projects.

I hope you all join us, sharing stories and taking a moment to be grateful for what 20 years of strong open source practices have brought to the world.

Gris Cuevas
Google Cloud - Open Source Strategist


---------- Forwarded message ---------
From: Aizhamal Nurmamat kyzy <aizhamal@apache.org>
Date: Tue, 26 Mar 2019 at 8:26 a.m.
Subject: Fwd: [DISCUSS] 20 years of The Apache Way
To: The World <dev@world.apache.org>

What a great occasion to celebrate! 20 years is no easy feat, and as the Apache Way has taught us, something like this can only be accomplished through enabling communities to grow healthily.

I want to raise my glass to the many ways in which the Apache Way has been implemented across all of the Apache projects. As I’ve been becoming familiar with different communities, I’ve observed how each one is different. Some of them are young and full of energy. Others are older and wiser. They have all adopted the Apache Way, and implemented it in ways that suit them. This has let them build vibrant and diverse communities, attract new users and contributors, and help them mature into full citizens of their projects.

As a new contributor, seeing these different communities thrive fills me with hope that 20 years is just the beginning, and we will see many more years of exciting projects and communities coming from the ASF.

So, cheers to 20 years of great communities! And here’s to 20 more!

Aizhamal Nurmamat kyzy
Google Cloud - Open Source Program Manager


---------- Forwarded message ---------
From: Joana Carrasqueira <joana@apache.org>
Date: Tue, 26 Mar 2019 at 8:20 a.m.
Subject: [DISCUSS] 20 years of The Apache Way
To: The World <dev@world.apache.org>

Hello community,

I would like to invite you all to celebrate the 20th Anniversary of the Apache Software Foundation on March 26th!

To acknowledge this historic moment, I would like to start a [Discuss] thread so everyone can share Apache related milestones and memories they would like to celebrate with our vibrant community!

Apache Software is so ubiquitous that I believe it is safe to say that the ASF can be hailed as one of the most successful influencers in Open Source and I feel very grateful for being part of this vibrant community.

I would like to start by raising my glass to the organization of the Beam Summits 2019! It is an absolute pleasure being part of the team that is behind the scenes, pulling these events together to ensure we provide new and advanced contributors with the best tools and resources to continuously support the Apache Beam Project. In addition, I am very grateful for supporting the development of a diverse community, creating the mechanisms by which everybody can share knowledge and expertise.

Please join me in celebrating the 20th Anniversary of the Apache Software Foundation and the contributions of thousands of contributors, who work every day to make the Apache community a success!

Joana Carrasqueira
Google Cloud - Open Source Events Manager

Black History Month Pay It Forward Challenge: Recognizing students making a difference (Part 3)

In honor of Black History Month, Google hosted a Pay It Forward Challenge to recognize Black student leaders who are advancing opportunities for their local communities. We ended up receiving so may great submissions that we decided to make this a three-part blog series. This is the final piece. We’re excited to share the work of the students below and hope you’ll be inspired by their stories.

ICYMI, be sure to check out Part 1 and Part 2 of this post.


Ayoola John-Muyiwa

While studying at the University of Houston, Ayoola founded an online learning community for Black millennials, Blademy. Blademy helps ambitious Black millennials develop new skills in technology, media, finance, business and entrepreneurship.

"It became apparent to me that my community has been unable to benefit significantly from the burgeoning innovation economy. I was doing my part by helping a handful of people every week, but I needed to help them at scale to disrupt the current trend in economic opportunity disparity. Today, growing at 50% month-over-month, Blademy reaches over 400,000 millennials monthly with instructional content. The company was also recently accepted into the Google Cloud for Startups Program. In 2019, I hope to reach more millennials of color with instructional content and continue to inspire more young people to prioritize solving problems in their communities.”

Ayoola's advice to others:
“As long as there is one person out there who can benefit from your talents and ideas, I strongly encourage you to step outside your comfort zone and start solving problems you care about. Besides, if you choose to ignore the problems in your own community, why should outsiders care? Just start!”

Ashley Fox & DeAndrea Staes

During their second year of studies at McCombs School of Business, The University of Texas at Austin, Ashley and DeAndrea saw an opportunity to promote diversity and inclusion in their MBA program and larger Austin community. They founded the Elevate Diversity & Inclusion Conference and used 100% of the proceeds to create a scholarship to support underrepresented candidates at The University of Texas.

"Beyond actively participating in student organizations to promote diversity at McCombs, we decided to create a sustainable, long-term solution that would provide an annual forum for the University of Texas and Austin community to engage and learn about diversity, culture, and community.  The Elevate Diversity & Inclusion Conference at McCombs was held February 8, 2019 and educated attendees on the impact, challenges, and future of diversity and inclusion for business. Attendees heard from distinguished speakers at Google, PepsiCo, Dell, Cross Culture Ventures, Kapor Capital and more. We hosted panel discussions on inclusion and innovation in tech, minority and women funding needs in venture capital and the importance of diverse talent having a seat at the table. Attendees left with concrete leadership strategies and tools that will advance the inclusion agenda across all spectrums."

Ashley & DeAndrea's advice to others:
“Think big. Big beyond what you imagine lies in the realm of possibility. Believe in yourself and then think BIGGER.”

Edward Mancho

Motivated by his own experience with imposter syndrome during his sophomore year in college, Edward created a student organization, Code: Black, at The University of Maryland, College Park catering specifically to minorities in tech. Since it's creation Code: Black has now grown to over 100 members.

"The first year was a tough one because I had no experience in creating and running an organization, so it was a lot of trial and error to the point where I had to get the help of my friends. Once I had my friends on the executive board, the organization was able to grow. The Computer Science department flew us out to AfroTech. We've had companies sponsor and give tech talks to our members. We teach elementary school kids how to code. Through Code: Black, we've created a community, given people opportunities to get internships, and created workshops to better prep our members for the outside world. This is just the beginning."

Edward's advice to others:
“Seeking a problem to solve is easy but taking action is the hardest part. Despite the notion, this shouldn't discourage you because every big, impactful movement has started as an idea.”

Oluchi Chukwunyere

Oluchi is currently a student at North Carolina A&T State University and the co-owner of Janet Hope Alive, a non profit organization that equips Nigerian citizens with programing and entrepreneurship skills through hands-on programs and mentorship.

“We aim to increase the quality of life for our students and increase Nigeria’s economic stability. Last year we were able to graduate over 400 students. That's over 400 students whose lives have been changed through our program and now the chairman of the community wants to adopt our program in twelve of his vocational schools. We’re bringing hope back to Nigeria."

Oluchi's advice to others:
“Never let your gifts and talents take you to a place where your character can't sustain you. Always remember it’s about the people. It’s always about the people. Always remember your 'why' so when greed and fame come, you remain grounded in your passion”

Charles Arday

Charles is currently a student at Illinois College. With his passion for public speaking and motivating others to achieve their goals, he created The Millennial Podcast, where he addresses topics in the millennial community including finding your passion. He is also the co-founder of Students of LinkedIn — a community with a mission to educate and encourage people from all walks of life to share their stories, build their personal brand, and get their dream internships/jobs. Charles has spoken at multiple events on the topics of digital literacy, collaborative thinking, and mentorship.

“My experiences and interactions with other college students made me realize that issues such as depression and not knowing your passion are problems many of us are faced with — so I began releasing weekly podcasts and videos to equip millennials with resources and tools to address these issues. I am passionate about educating, motivating and exposing my peers to the field of STEM and the limitless opportunities in the world."

Charles' advice to others:
“Everyone can make an impact no matter where they find themselves. Three things that have been with me since I started all my initiatives include know your why, be persistent, and just do it."

Keep up with us on social (TwitterInstagramFacebook, and YouTube) to hear more about our initiatives.

Sparking new ideas in news with global Innovation Challenges

The news industry has a serious challenge ahead: building a successful, sustainable business model for high quality journalism in the digital age. Looking at ways to help this industry-wide transition to digital, last year we launched the Google News Initiative, along with a $300 million commitment to help journalism thrive.

Google has also supported 662 European news organizationswith funds to support innovative ideas in the last three years. Those projects addressed some of the industry’s most pressing issues—everything from new business models to new methods of fact-checking. Building on this experience, we’re announcing a new program: the GNI Innovation Challenges.

$30 million, two years, five regions of the world

To kickstart innovation globally, we will allocate $30 million over the next two years to launch up to five regional editions of the Challenges program, covering the North America, Middle East and Africa, Europe, Latin America, and Asia Pacific regions. Publishers in different parts of the world have told us about issues specific to their regions, and suggested the need for diverse approaches. This is why each Challenge will be designed around a theme that meets their local requirements.

The Innovation Challenges will be open to organizations of every size that look to produce original journalism. These projects should aim to enlighten citizens with trustworthy content and focus on encouraging a more sustainable news ecosystem. The full details about eligibility, as well as the theme, will be published on our website when each regional challenge opens up its application process. For the recently concluded Innovation Challenge in Asia Pacific, the key focus was on reader revenue.

As you’d expect from such a diverse region, we saw a lot of excitement for the Challenge, resulting in 215 applications from 18 countries covering a broad range of news organizations. The applications went through a rigorous assessment process, which concluded with a jury panel made up of a mix of Google executives and external experts from the Asia-Pacific news industry.

In the end, 23 projects from 14 countries were selected for funding, including CommonWealth Magazine, a Taiwanese news magazine, which will be working on an improved paywall to increase subscriptions. Other projects include an experiment by Asahi Shimbun, a Japanese newspaper, to allow readers to give a “tip” to valuable stories to encourage engagement by potential subscribers, and The Record, Nepal’s first membership-supported news site. You can read full details of the winners on our website.

Next, we will be opening applications for projects that help support local news in Europe and North America. We will soon announce the main topic for the Challenges in Latin America, the Middle East and Africa.

Sharing what we’ve learned from the Challenges

We believe this regional approach will allow us to be responsive to individual regions’ needs. And in that spirit, we plan to adapt the program as we learn from the various GNI Challenges globally and hope they will play a meaningful role in working towards a globally sustainable and regionally relevant news environment.

To find out more and apply, check our website for more details.

How to discover & suggest Google-selected canonical URLs for your pages

Sometimes a web page can be reached by using more than one URL. In such cases, Google tries to determine the best URL to display in search and to use in other ways. We call this the “canonical URL.” There are ways site owners can help us better determine what should be the canonical URLs for their content.

If you suspect we’ve not selected the best canonical URL for your content, you can check by entering your page’s address into the URL Inspection tool within Search Console. It will show you the Google-selected canonical. If you believe there’s a better canonical that should be used, follow the steps on our duplicate URLs help page on how to suggest a preferred choice for consideration.

Please be aware that if you search using the site: or inurl: commands, you will be shown the domain you specified in those, even if these aren’t the Google-selected canonical. This happens because we’re fulfilling the exact request entered. Behind-the-scenes, we still use the Google-selected canonical, including for when people see pages without using the site: or inurl: commands.

We’ve also changed URL Inspection tool so that it will display any Google-selected canonical for a URL, not just those for properties you manage in Search Console. With this change, we’re also retiring the info: command. This was an alternative way of discovering canonicals. It was relatively underused, and URL Inspection tool provides a more comprehensive solution to help publishers with URLs.


Here are the winners of the GNI Innovation Challenge in Asia Pacific

Last November, we launched the Google News Initiative (GNI) Asia Pacific Innovation Challenge, aimed at strengthening our support of digital innovation and new business models in news organizations across the APAC region. Through our work and partnership with publishers, it’s clear that reader revenue is key to their financial stability. We want to support innovators in this space—those who are pioneering approaches that involve everything from granting digital currency to subscription-based membership models.


Within two months of opening up the Innovation Challenge, we received 215 applications from 18 countries. We heard from news startups in Indonesia, web publishers in Mongolia and Nepal, and video and audio broadcasters in Australia. After a rigorous review, a round of interviews and a thorough jury selection process, we ended up providing support to 23 projects in 14 countries—amounting to a total of $3.2 million.


Creative approaches to reader revenue


When we called for applications, we listed four criteria: impact, feasibility, innovation and inspiration. The winners demonstrated a combination of each. Several themes emerged from the applications we reviewed, including:

  • Building or renovating membership models:For startups, this may just mean building a membership model. For established players, this can include creating group subscriptions, more responsive platforms and better targeted newsletters. Crikey, an independent news organization based in Australia, has over 90 percent of its total revenue coming from individual subscribers. With the GNI funding, they plan to build a new subscription offering that can be tailored to organizations, businesses and groups of all sizes.

  • Leveraging machine learning and AI to surface more engaging content:A handful of organizations used trends emerging from big data to surface relevant and engaging content to potential subscribers. CommonWealth Magazine, a Taiwanese news organization, built a paywall in 2017 and enjoyed early success. It will now make this model more dynamic, leveraging AI and machine learning to develop personalized content—including a customized newsletter—to increase and improve reader engagement.

  • Gamification to create community-wide sharing:A final category learnt how to gamify the process of sharing or commenting on content. News organizations are experimenting with rewarding especially engaged readers with badges or tokens that can be used to pay for access to events. Asahi Shimbun, a national news publisher in Japan, believes that readers will be experimenting with gamification via tips. Tips are a common way of expressing their gratitude or affection, so why not extend this to the world of journalism? They will be issuing points to subscribers in order for them to “tip” stories and helping expand the market to non-subscribers so that they can do the same.

There were 20 others that received GNI support, all equally impressive in their own right. Check them out here: 

GNI APAC Innovation Challenge

Finally, to every organization who applied, thank you for your time and effort. There will be a second round of the APAC GNI Innovation Challenge later this year, and we encourage you all to re-apply. Watch out for details on our website.