The GTAC (Google Test Automation Conference) 2015 application process is now open for presentation proposals and attendance. GTAC will be held at the Google Cambridge office (near Boston, Massachusetts, USA) on November 10th - 11th, 2015.
GTAC will be streamed live on YouTube again this year, so even if you can’t attend in person, you’ll be able to watch the conference remotely. We will post the live stream information as we get closer to the event, and recordings will be posted afterward.
Presentations are targeted at student, academic, and experienced engineers working on test automation. Full presentations are 30 minutes and lightning talks are 10 minutes. Speakers should be prepared for a question and answer session following their presentation.
For presentation proposals and/or attendance, complete this form. We will be selecting about 25 talks and 200 attendees for the event. The selection process is not first come first serve (no need to rush your application), and we select a diverse group of engineers from various locations, company sizes, and technical backgrounds (academic, industry expert, junior engineer, etc).
The due date for both presentation and attendance applications is August 10th, 2015.
There are no registration fees, but speakers and attendees must arrange and pay for their own travel and accommodations.
You can find more details at developers.google.com/gtac.
Source: Google Testing Blog
Your inbox is home to some of your most meaningful and entertaining messages—from that acceptance letter, to those throwback photos—so we think it’s important for Gmail to feel just as personal (and fun!). That’s why we offer lots of ways to customize your experience—from inbox categories, to email formatting, to shareable selfies—and why today we’re expanding your options with additional themes, and emoji.
Themes can help you dress up your inbox, as well as distinguish between your home and work accounts, so they’ve been an important part of Gmail since they first appeared in 2008. Starting today there are hundreds more high-res options available (photographed by some fellow Googlers!). And of course, you can always upload your own.
Sometimes you just can’t find the words to express how you’re feeling over email. But fret no more, because today’s Gmail update includes emoji for just about every occasion.
Excited about this weekend’s barbecue? Finalize the menu, dress code and after-dinner plans with just a few characters:. Running a few minutes late? Let your friend know you’ll be there at. Whatever the situation, sending emoji is now a piece of.
Google+, Twitter and Facebook!
Source: Gmail Blog
One of our specialities here at InfoTrust is helping ecommerce businesses leverage their web analytics to make better data-driven marketing decisions. This typically starts with installing Google’s Universal Analytics web analytics software and utilizing all of the functionality that is offered with Enhanced Ecommerce tracking capabilities.
|Sample page on Etsy.com (click for full size)|
|Sample page of Etsy.com (click for full-size)|
- Instead of automatically adding all product impressions to the DataLayer, we add it to another variable just for temporary storage. Meaning, we do not send all the products loaded on a page directly to Google Analytics, but rather just identify the products that loaded on the page.
- When the page loads, we actually see what products are visible on the page (ones “above the fold” or where the user can actually see them) and add only those products to the DataLayer for product impressions. Now we don’t send any other product impressions unless they are actually visible to the user.
- Once the user starts to scroll, we start capturing all the products that haven’t been seen before. We continue to capture these products until the user stops scrolling for a certain amount of time.
- We then batch all of those products together and send them to the DataLayer as product impressions.
- If the user starts to scroll again, we start checking again. However, we never send the same product twice on the same page. If they scroll to the bottom then back up, we don’t send the first products twice.
Source: Google Analytics Blog
Hello, DFP API developers! We just wanted to let you know of some minor DFP API changes that affect all versions of the API. Most likely these won’t affect your integration with DFP, but we’re announcing them here for transparency.
Deleted line item creative associations (LICAs) are no longer persistedDeleted LICAs are no longer persisted in the product. This will affect all versions of the API. There are two things to be aware of as a result of this. First, the method getLineItemCreativeAssociationsByStatement will no longer include these deleted LICAs. Second, if you’re syncing your LICAs daily, you may notice fewer LICAs coming back. As a reminder, you can always use the action DeactivateLineItemCreativeAssociations if you want to keep them around, but not use them. This change is already in effect.
Creative placeholders are no longer assigned an IDWe are also getting rid of CreativePlaceholder.id because it is not used or referenced anywhere in the API. This field will be removed in v201508. For all versions prior to v201508, this ID now comes back as 0, instead of an ID assigned by Google. This change is also already in effect.
If you have any concerns or questions about these changes, you can always contact us on the DFP API forums and we’ll be glad to help you out.
Source: Google Ads Developer Blog
New mobile in-app templates in Google Web Designer
We’re working to make the process of building rich, engaging ads for every environment more seamless for brands and agencies, from creative authoring through to delivering the right ad to the right customer at the right time.
Source: DoubleClick Advertiser
Previously, video calls shared with the link required someone in the Apps domain of the Hangout video call to accept those requesting access on the web. With today’s launch, we’ve enabled this accept or reject functionality in the latest version of the Hangouts iOS app.
To accept or reject a request to join a video call on your mobile device, tap the ‘Accept’ or ‘Decline’ button in the pop-up screen that appears when a guest is requesting to join.
Rapid release and Scheduled release
For more information:
Get the latest Hangouts app in the App Store
Note: all launches are applicable to all Google Apps editions unless otherwise noted
Launch release calendar
Get these product update alerts by email
Subscribe to the RSS feed of these updates
Source: Google Apps update alerts
Source: Google LatLong
To make it easier for you to recommend Google Apps, today we’re launching the Google Apps Referral Program in New Zealand. The referral program makes it easy to share Google Apps with your network and show them how they can use these tools at work. It's open to anyone in New Zealand, and you’ll earn NZ$20 for each new Google Apps user you refer.
Good things are better shared. Find out more here.
Posted by Kevin Ackhurst, Asia-Pacifc Director, Google for Work
Source: Google New Zealand Blog
We recently asked more than 150 small business owners in Launceston whether they thought the Internet would be important to their future growth - and 100% said yes. However, around one third of those business owners also said they didn’t know how to take advantage of this.
So we were delighted to visit Launceston today as the fourth stop on a nationwide roadshow (and that’s not just because of Tasmania’s delicious cheese!). The roadshow, in partnership with the Australian Chamber of Commerce and Industry is part of our efforts to help small business around Australia make the most of the web.
Our guest Eric Hutchinson MP opened the event for around 120 Launceston small business owners, who then heard how the web could help them find new customers and grow their business. We heard from Lisa Tedeschi, the owner of fashion store Sebachi, who has used AdWords to market her clothes store not just to people in Launceston, but all over Australia. She told us how the Internet had helped her start exporting clothes overseas, to locations as far afield (and fashion-forward!) as Sweden and Belgium.
Lisa’s success is also Australia’s success. Research shows that businesses that are online are twice as likely to be growing and four times as likely to be hiring staff. So it’s vital for Australia that we support small businesses as they look to get online. The good news is that it only takes a few minutes, and you don’t even need a website to start off. To find out more about our free tools, have a look at Google My Business.
Posted by Richard Flanagan, Head of Small Business Marketing, Google Australia