Monthly Archives: July 2013

Map of the Week: Hill Mapper San Francisco

Map of the Week: Hill Mapper San Francisco

Hill Mapper San Francisco uses the Elevation API to show how steep streets are in San Francisco.

Streets that go uphill, relative to the current location of the marker, are red, and downhill streets are blue. The opacity of the color represents how steep the hill is.

If you drag around the marker, the Polylines change color, as the marker’s elevation changes the relative elevation of the streets.

It’s particularly powerful if you view it with satellite imagery.

If you want to search for a particular location, the search box uses Places Autocomplete to help you find it.

All around, this is a nice, innovative use of our APIs to show off useful information.

Posted by Mano Marks, Maps Developer Relations Team

AdX – Delivering for our Partners

By all measures, this year has been an incredible one for DoubleClick Ad Exchange (AdX) and its partners. From NYC to London to Tokyo (and everywhere in between), more buyers and sellers are using AdX than ever before, and they’re doing it across a broader range of use cases – including direct programmatic deals, tag-based ad network optimization, and of course, RTB.

From Q1 to Q2, AdX saw a 33% increase in RTB spend in the US and a 24% increase globally. But it’s not just about quantity: as marketers continue to embrace the programmatic opportunity, publishers such as Gannett, British Telecom, and The Weather Company are using the platform to identify and capture this spend. 

Part of what’s driving this shift for publishers is the availability of more powerful tools to specify the exact terms of each transaction and understand how buyers are buying. In the past, doing this required some publishers to stitch together many technologies at once. Although we’ve been working on unifying Admeld and AdX for more than a year, in March we unveiled a key milestone on that road with a major series of updates. In addition to its advanced programmatic tools like Preferred Deals and Private Auctions, AdX now includes the best features of Admeld such as ad network optimization and increased transparency and control. The response has been amazing: To date more than 50% of Admeld publishers by volume have migrated their inventory onto AdX. Hundreds of publishers – including CBSi, Jagex, and Stardoll – have already made the switch, and everyone else is scheduled to transition shortly. 

Though the legacy of Admeld continues to inspire our design decisions, we believe strongly that consolidating our efforts behind a single platform is more effective for our clients and more conducive to providing them with the best possible service. For that reason, we’ve notified all our clients in recent weeks that we’ll be sunsetting the Admeld platform and brand on September 30, before the holiday ad spend begins to ramp up.

We've done a lot of preparation to make the migration process as smooth as possible for you. Your account manager should already be in touch with you about what the migration will mean for you.

Posted by Scott Spencer, Director, Product Management

Make the most of the last weeks of summer

A couple of weeks ago, I took a summer trip with friends. I found myself using plenty of Google tools while we were on vacation: from finding the best flight there and a last-minute hostel reservation, to discovering hidden gems in each city we visited, even I was surprised by how much Google made everything easier and smoother.

With that inspiration, we’ve created a one stop shop at with tips to help you also make the most of these last few weeks of summer.


Here are a few tips you might find useful too:

Tips 1
Tips 2

Meanwhile, my mom back home in New York found some great local activities and museum exhibits, like the MOMA Rain Room, using Google Now in her Google Search app. She even tried some Google+ MakerCamp classes, which inspired her to create her own DIY projects at home.

Post about your summer using hashtag #SummerTimes, and see what other folks are up to.

Happy summer!

Source: Translate

Make the most of the last weeks of summer

A couple of weeks ago, I took a summer trip with friends. I found myself using plenty of Google tools while we were on vacation: from finding the best flight there and a last-minute hostel reservation, to discovering hidden gems in each city we visited, even I was surprised by how much Google made everything easier and smoother.

With that inspiration, we’ve created a one stop shop at with tips to help you also make the most of these last few weeks of summer.


Here are a few tips you might find useful too:

Tips 1
Tips 2

Meanwhile, my mom back home in New York found some great local activities and museum exhibits, like the MOMA Rain Room, using Google Now in her Google Search app. She even tried some Google+ MakerCamp classes, which inspired her to create her own DIY projects at home.

Post about your summer using hashtag #SummerTimes, and see what other folks are up to.

Happy summer!

Source: Travel

Helping publishers grow with DFP Small Business

Since we launched DoubleClick for Publishers (DFP) Small Business, we’ve been constantly innovating to meet the evolving needs of growing publishers.

From introducing free mobile and video ad serving functionality, to streamlining the tagging process, we’ve been committed to building a complete and easy-to-use platform that helps publishers grow their digital advertising business.

To help publishers continue to grow with the platform, we’re making available a set of features, such as creative templates, competitive exclusion, and configureable roles, that had previously only been available to our largest publishers. These features will help DFP Small Business publishers unlock new revenue opportunities and have even greater flexibility and control over their ad operations.

A full list of features now available to DFP Small Business publishers can be viewed here. If you don’t have a DFP Small Business account, sign up for free today.

Posted by Chealsea Conroy, Product Manager

Unlocking More Users, with Tablets and Games

Posted by Purnima Kochikar, Director of Business Development, Games & Applications

Last week, we unveiled a number of new things in the world of Android. And while we already showcased the new tools available at your disposal in Android 4.3, we also unveiled a new Nexus 7 tablet, as well as the Google Play Games app, both of which represent opportunities to take advantage of a growing number of users.

Nexus 7 and the Android tablet revolution

If you’re a developer optimizing your app for Android tablets, no doubt you’re familiar with the original Nexus 7. It was Google’s statement on what a great Android tablet experience should look like, and since then, the Android tablet ecosystem has come a long way. There have already been more than 70 million activations of Android tablets, with more than 1 in 2 tablets sold today running Android. We’re starting to see with Android tablets what could be the hockey stick growth all of us experienced a couple of years ago with Android smartphones, and we hope that the new Nexus 7 continues to fuel this growth even further.

Most top developers on Android have already prepared their applications for this wave of new Android tablet users, including many of the essentials, like the New York Times, Zappos, Evernote, Flipboard, Pinterest and more. To help users find your tablet-designed apps more easily on Google Play, you can now choose to only see apps designed for tablets in the top lists. There are also over 50 new collections, which highlight outstanding tablet apps.

To take advantage of the Android tablet revolution, check out our Tablet App Quality Checklist, which has tips and techniques on how to deliver a great app experience for tablet users. It details all of the key things you need to do to optimize your app for tablets, like taking advantage of the extra screen real estate and adjusting font sizes and touch targets, to things you can do on the distribution side, like declaring support for tablet screens and showcasing your tablet UI on Google Play by uploading tablet-specific screenshots. Optimizing your app for Android tablets will unlock a whole new group of users, like those who are about to receive their new Nexus 7 tablets.

Taking your game to the next level

The Android games category on Google Play is on fire; in fact, the vast majority of top mobile game developers are building Android tablet games, and most new titles launch immediately on Android. To help game developers take advantage of the next generation of games, at Google I/O in May, we introduced Google Play game services, our gaming platform for Android, iOS, and the web. By building on Google’s strengths in mobile and cloud services, Google Play game services allows game developers to focus on what they’re good at: creating great gaming experiences for their users.

Turbocharging that growth even more, on Wednesday we introduced the Google Play Games app, which brings your friends together with the games you love, where you can invite a friend and start challenging gamers around the world, compete for top achievements, and race to the top of the leaderboard.

Since the launch at Google I/O, just over two months ago, over one thousand games have added Google Play game services, with millions of users enjoying features like leaderboards and multiplayer inside of the games they love. Some of those early developers using Google Play game services are reporting incredible upticks in vital engagement metrics; for instance, Concrete Software is seeing session length up 15%, and Glu is reporting a 40% increase in 7-day user retention.

Here are a few things you can do to take your game to the next level with Google Play:

  • Integrate with Play Games using achievements and leaderboards to activate your players.
  • Add real-time multiplayer to competitive and cooperative games and increase engagement.
  • Use Play Games branding guidelines and create rich visuals that bolster your presence in the Google Play Games app.

Whether it be getting your app ready for the wave of new Android tablets that are lighting up each day, or opening up a whole new set of features for your users with Google Play game services, a great Android experience starts with a great app or game. That’s why we’re working hard to help provide you with the tools and features needed to create those great experiences for your users, and to help you reach as many of them as possible in the process, with Google Play.

A new Zagat for finding the very best places

Today we’re launching a new Zagat website and mobile app for Android and iPhone that puts the very best restaurants and nightspots right at your fingertips. And for the first time, our trusted Zagat ratings and reviews are available for free with no registration required.

The new Zagat features the latest news and video content from our expert local editors, curated lists (think “10 Hidden Restaurant Gardens Around DC”), powerful search and map-based browsing to help you find the local gems.

Zagat devices

These days, the challenge in deciding where to go is not about about a lack of information or user reviews, but finding accurate information and trusted opinions so you can quickly make informed decisions. Through our digital products—and the Google products you use every day like the new Google Maps for Mobile—you can rely on Zagat’s curated lists and summary reviews to cut through the clutter so you can find the perfect spot.

Discover the New Zagat

Discover the New Zagat

The new Zagat covers restaurants and nightlife in nine cities, and over the coming months we plan to expand to 50 U.S. and international destinations and cover shopping, hotels and other places of interest. We know that many of you are eager to have continued access to our content in these markets, so in advance of this expansion, we'll soon make our existing ratings and reviews available on

For more than 34 years we’ve been surveying passionate locals about the places that matter to them most. This is the foundation on which Zagat was built—and we hope that through our featured surveys on, you’ll continue to share your opinions with us as you rate and review the places you visit.

Source: Travel

A few easy tools the whole family will love

Knowing how to stay safe and secure online is important, which is why we created our Good to Know site with advice and tips for safe and savvy Internet use. -Ed.

Summer is here, and with kids out of school it is a great time for families to explore the web together—from learning what makes fireflies glow to playing online games together. But while there is a lot of entertaining, educational content online, there are also materials I’d rather not see when I’m surfing the web with my family. Google has built a number of tools that parents can use to help keep content they would rather not see from popping up on the family computer. It takes less than five minutes to turn them on, so follow the steps below to help make your search results more family-friendly this summer.

1. Turn on SafeSearch in Google Search
Turning on SafeSearch is an easy way to help you hide images, search results and videos intended just for adults. It’s especially helpful if you’re concerned about the content that might pop up on your family computer, and it’s easy to turn on. Just visit the Google Search Settings page, go to the "SafeSearch filters" section, and check the box to filter mature content from Google Search result pages. These preferences will apply for any searches done using that browser on your computer. If you have multiple browsers on your family computer, you might want to turn SafeSearch on for each one.

You can turn SafeSearch on or off from the Search Settings page

2. Save and lock your preferences
Once you’ve set your preferences, make sure to click the Save button at the bottom of the page. And if you're signed in to your Google Account, you can also lock the SafeSearch filter so others can’t change your preferences—just click “Lock SafeSearch.” Now the setting is protected with your Google Account password. While no filter is 100 percent perfect, with SafeSearch on you can feel more confident browsing the web with your family.

3. Turn on YouTube Safety Mode
YouTube Safety Mode helps you and your family avoid videos that might be OK with our Community Guidelines, but you might not want popping up on your family computer. Turning on Safety Mode in YouTube takes just one step. Scroll down to the bottom of any YouTube page and click on the button that says “Safety” at the bottom of the page—now you can choose your preferences for Safety Mode.

Click the button that says “Safety” at the bottom of any YouTube page, and then choose your preferences

4. Lock your Safety Mode preferences
Just like with Safe Search, you can also log in with your Google Account and lock YouTube Safety Mode on each one of your computer’s browsers. It will filter videos with mature content, so they won’t show up in video search results, related videos, playlists, shows or films. YouTube Safety Mode will also help hide objectionable comments.

5. Turn on SafeSearch on mobile
SafeSearch is available on your phone or other mobile device, as well as the web. You can turn on SafeSearch for Google on your mobile device by opening your phone’s browser and visiting Scroll to the SafeSearch Filters section to select what level of filtering you would like to enable. Be sure to tap “Save Preferences” after you’ve made your selection.

To enable SafeSearch on YouTube’s mobile app, first open your settings, then press “Search.” From there, select “SafeSearch Filtering” and select moderate or strict filtering.

Helping your family have a positive and safe experience with Google is important to you, and it’s important to us, too. That’s why we’ve partnered with parents and experts on free and easy to use tools and resources to help your family stay safe and secure when browsing online. If you’re interested in even more of our tools and tips, please see our Good to Know site, and stay tuned for more security tips throughout the summer.

Posted by Matthias Heiler, Staff Software Engineer


Quelques outils simples pour le bonheur de toute la famille

Il est important de savoir assurer sa sécurité et se protéger en ligne ; c'est pourquoi nous avons créé « Good to Know », un site rempli de conseils et d'astuces pour naviguer sur Internet en toute sécurité. -Ed.

L'été est là, les enfants sont en vacances : voici le moment idéal pour explorer la toile en famille ; pour apprendre pourquoi les lucioles brillent, ou jouer à des jeux en ligne tous ensemble. Mais sur Internet il n'y a pas que du contenu divertissant et éducatif, il y a aussi beaucoup de choses que vous préfèreriez ne pas voir quand vous surfez sur la toile en famille. Google a développé plusieurs outils pour permettre aux parents d'empêcher l'affichage de contenu indésirable sur l'ordinateur familial. Moins de cinq minutes sont nécessaires pour activer ces outils, il suffit de suivre les étapes ci-dessous pour rendre vos recherches plus adaptées à la famille cet été.

1. Activer SafeSearch dans le moteur de recherche Google
En activant SafeSearch vous pourrez facilement exclure le contenu réservé aux adultes des images, résultats de recherche et vidéos. Cela est particulièrement utile si vous êtes préoccupé par l'apparition de contenu indésirable sur votre ordinateur familial. Et l'activation de la fonction est très facile. Il suffit de se rendre sur la page Paramètres de recherche, dans la section « Filtres SafeSearch » et de cocher la case pour filtrer le contenu réservé aux adultes dans les résultats de recherche. Ces préférences s'appliqueront à toute recherche effectuée par ce navigateur sur votre ordinateur. Si plusieurs navigateurs sont installés sur votre ordinateur familial, vous pouvez activer SafeSearch sur chacun d'entre eux.

Vous pouvez activer ou désactiver SafeSearch depuis la page Paramètres de recherche

2. Enregistrer et verrouiller vos préférences
Une fois vos préférences sélectionnées, cliquez sur le bouton Enregistrer en bas de la page. Si vous êtes connecté à votre compte Google, vous pouvez également verrouiller les filtres SafeSearch afin que personne ne puisse changer vos préférences : il suffit de cliquer sur « Verrouiller SafeSearch ». Vos paramètres sont maintenant protégés par le mot de passe de votre compte Google. Aucun filtre n'est fiable à 100 %, mais SafeSearch vous permet de naviguer sur la toile avec votre famille plus sereinement.

3. Activer le mode sécurisé YouTube
Le mode sécurisé YouTube vous permet, à vous et votre famille, de filtrer les vidéos acceptées par notre Règlement de la Communauté, mais au contenu inapproprié pour votre famille. L'activation du mode sécurisé de YouTube se fait en un seul clic. Faites défiler vers le bas la page YouTube et cliquez sur le bouton « Sécurité » en bas de la page ; vous pouvez maintenant choisir les préférences de sécurité.

Cliquez sur le bouton « Sécurité » en bas de n'importe quelle page YouTube, puis choisissez vos préférences.

4. Verrouiller les préférences du mode sécurisé
Tout comme pour SafeSearch, vous pouvez vous connecter depuis votre compte Google et verrouiller le mode sécurisé YouTube sur chacun des navigateurs de votre ordinateur. Cela filtrera les vidéos au contenu réservé aux adultes, afin qu'elles ne s'affichent pas dans les résultats de recherche de vidéos, playlists, émissions ou films. Le mode sécurisé YouTube permet aussi de dissimuler les commentaires pouvant choquer.

5. Activer SafeSearch sur mobile
SafeSearch est aussi disponible sur votre téléphone ou autre appareil mobile. Vous pouvez activer SafeSearch for Google sur votre mobile en ouvrant votre navigateur et en consultant Faites défiler jusqu'à la section « Filtres SafeSearch » pour définir le niveau de sécurité souhaité. Une fois vos préférences définies, cliquez sur « Enregistrer ».

Pour activer SafeSearch sur l'application mobile YouTube, accédez à vos paramètres, puis cliquez sur « Recherche » Choisissez « Filtres SafeSearch » et sélectionnez le filtrage modéré ou strict.

Vous tenez à ce que votre famille utilise Google dans un environnement sûr et positif ? Nous aussi. C'est pourquoi nous nous sommes associés aux parents et experts pour développer des outils et ressources gratuits et faciles à utiliser pour sécuriser la navigation en ligne de votre famille. Si vous souhaitez découvrir encore plus d'outils et d'astuces, consultez notre site Good to Know, et restez connecté pour de nouvelles astuces de sécurité tout au long de l'été.

Publié par Matthias Heiler, Staff Software Engineer